🔑 The importance of retention in driving growth.
💡 How to calculate and analyze retention curves.
📈 Three types of retention curves: asymptotes, stabilization, and re-acceleration.
🔑 Network effects, opening up new interfaces, and adding categories can drive user growth.
📈 Retention and finding the 'magic moment' are crucial for growth.
👥 The importance of friends and connections in social services like Facebook.
🔎 To find the magic moment of your product, ask your users what keeps them using it.
📈 Look for correlations between specific actions taken by users and their retention rates.
🔄 The level of retention needed varies by the category of your product.
📊 Understanding and predicting user behavior is crucial for business success
👥 Having a clear goal, such as monthly active users, aligns and drives growth for the entire company
🔍 Analyzing data and identifying opportunities can lead to improved execution and growth
📊 Data gives you empathy about your users and helps validate if you built the right product.
🔮 Data can predict future user behavior and help make informed decisions.
💡 Tactics for getting your first 100 users include asking friends for feedback and reaching out to potential users through personal emails.
📢 PR can provide significant growth bumps in the early stages of a company, but it's not a sustainable growth strategy.
💰 Buying ads can be a highly effective method for user growth if targeting is done correctly.
🔥 Product-market fit and retention are essential for growth. Growth tactics can only amplify a product that already has a spark.
🔎 SEO plays a vital role in driving organic traffic. Keyword research and quality backlinks are crucial for SEO success.
💻 On-site merchandising and owned media are valuable marketing tools. Personalized on-site suggestions and triggers can boost conversions.
⭐️ Personalization and social context are important for user engagement and targeting.
💡 Targeting should be behavior-based rather than solely relying on demographics.
🎨 Creative is important but channel selection and targeting are more crucial.
📢 Call to action and the words used in ads greatly impact user acquisition.
💼 Conversion is important, and landing page optimization can increase conversion rates.
⚡️ Facebook values moving fast and making bold decisions.
💥 Move fast and make decisions with 70% of the data, not 90%.
📢 Focus on retention and have one key metric for company growth.
💡 Identify and create 'magic moments' to improve user experience.
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