đź“ť Consistency and structure in medical social media posts are crucial for patient engagement and appointment bookings.
đź“Ś Five essential points that every medical post should include to increase patient engagement.
đź’ˇ The first point is using triggers of identification in posts to grab the attention of the audience.
đź“ť The first line of a medical social media post should generate identification with the patient's pain.
đź’ˇ For example, a vascular specialist discussing varicose veins would start by addressing the patient's specific pain or discomfort.
🔍 By creating identification and generating interest, the post can effectively communicate the subject matter.
👉 Using a personalized approach is crucial for medical social media posts to engage the audience.
👉 Creating an emotional connection by addressing the audience's pain points is an effective strategy.
👉 Highlighting the intensity of the pain and the need for treatment can capture the audience's attention.
đź’ˇ A key point from the video's transcription is the importance of understanding the patient's pain and its impact on their life.
🎯 Another important point is the need to address both physical and psychological pain in medical posts on social media.
🔬 Lastly, the video emphasizes the value of providing technical explanations to engage viewers and build their interest.
đź’ˇ The video discusses the importance of including certain elements in a medical post on social media.
🔍 The first step is to explain a specific medical issue and its causes, such as varicose veins.
đź“š The second step is to provide a technical explanation of the issue, demonstrating expertise.
đź’ˇ Using elements of authority in medical social media posts is important.
đź’ˇ Ending posts with advice for patients is essential.
đź’ˇ Including practical or conceptual advice generates engagement.
🔑 Creating engaging posts on social media can help doctors connect with patients and attract more patients to their practice.
đź’ˇ Following a validated method, like the Medical Celebrity course, can help doctors successfully build a private practice.
👨‍⚕️ Becoming a Medical Celebrity and living off a private practice requires dedication and the right strategies.
Dr. Roberto Hernández Sampieri. El marco teórico
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