Mastering Digital Marketing Skills for Success in 2020 & Beyond

Discover the essential digital marketing skills for 2020 and beyond, including customer experience, digital psychology, front-end code, video marketing, and Google Analytics.

00:00:00 Discover the essential digital marketing skills for 2020 and beyond, to stay at the top of your game in this rapidly transforming industry.

๐Ÿ’ก Digital marketing is a smart career choice with high demand.

๐Ÿ”„ Technology is constantly changing the skills required in digital marketing.

๐ŸŽฏ To stay at the top, mastering key skills in digital marketing is essential.

00:01:33 Master the key digital marketing skills for 2020 and beyond, including the powerful field of digital psychology. Learn how to understand and influence online behaviors effectively.

๐Ÿ”‘ Digital Psychology is a crucial skill for digital marketers to understand and utilize.

๐Ÿ’ก Digital Psychology combines psychology and behavioral economics to analyze online behaviors.

๐Ÿ›’ Companies like Amazon and Booking.com effectively use digital psychology principles to increase sales and bookings.

00:03:03 Learn 5 essential digital marketing skills for 2020 and beyond, including customer experience (CX) and digital psychology principles.

๐Ÿ“š Digital psychology principles and books can enhance the customer experience.

๐Ÿค Customer Experience (CX) is crucial for businesses to differentiate themselves and retain customers.

๐ŸŒ CX encompasses all interactions with a brand and goes beyond just UX.

00:04:37 Gain a solid grasp of customer experience marketing to stay on top of your digital marketing game. Hyper-personalization and great customer experience fuel growth strategies and increase customer loyalty.

๐Ÿ‘ฉโ€๐Ÿ’ผ Customer experience is crucial to brand equity and should be owned and championed by the marketing department.

๐Ÿ“Š 86% of B2/B CMOS consider customer experience to be very important.

๐Ÿ’ก Hyper-personalisation combines data from multiple channels to deliver relevant experiences.

00:06:07 Learn the essential digital marketing skill of front-end code to be more agile, work faster on projects, make custom changes, and explore more marketing options. No more relying on developers!

๐Ÿ’ก Skill number 3: Front-End Code is essential for digital marketers to be more agile and work faster on projects.

๐Ÿ”‘ Knowing front-end code allows marketers to make bespoke changes, understand tracking codes and pixels, and test faster.

๐ŸŒ Front-end code is like knowing the language of digital world, enabling effective communication and better collaboration with development teams.

00:07:29 Learn the top 5 digital marketing skills for 2020 and beyond, including video marketing and how to use it to increase engagement, reach, and sales.

๐Ÿ“Š Manipulating code snippets to enhance user experience and track data in digital marketing.

๐Ÿ” Utilizing Google Chrome Inspect tool for competitive intelligence and keyword analysis.

๐ŸŽฅ The importance of video marketing for businesses and its impact on consumer decision-making.

00:08:53 Learn about the top 5 digital marketing skills for 2020 and beyond, including video marketing tools and digital analytics.

๐Ÿ“น Video marketing tools like Vidyard, Vimeo, and 23 offer powerful features for lead generation, personalization, and interactivity.

๐Ÿ“ˆ Digital marketers need to master digital analytics to stay relevant in data-driven marketing. It involves analyzing qualitative and quantitative data to improve the online customer experience and make data-driven decisions.

๐Ÿ” Understanding customer behavior and digital psychology is important, but digital analytics focuses on understanding the 'what' by analyzing data to predict customer journeys and drive continuous improvement.

00:10:22 Learn 5 essential digital marketing skills for 2020 and beyond, including mastering Google Analytics and taking courses at Google Analytics Academy and University of Illinois.

๐Ÿ“Š Digital analytics is important for identifying effective digital touchpoints, customer acquisition cost, and marketing campaign effectiveness.

๐Ÿ”ง Google Analytics is the most popular and powerful tool for digital analytics, and it is recommended to master it.

๐ŸŽ“ There are various courses available for learning Google Analytics, including those offered by Google themselves and the University of Illinois.

Summary of a video "5 Digital Marketing Skills to Master for 2020 & Beyond" by Growth Tribe on YouTube.

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