Technique for Identifying Research Gaps and Analyzing Marketing Performance

🔎 The technique of finding a research gap is important for students to complete their thesis or dissertation.

💡 Research gap formulation is commonly used by scholars to identify research problems and contribute new ideas to their field of study.

🎓 Using research gap as a strategy in academic research is recommended and has been adopted by various doctoral programs.

📚 Research Gap Type 3 is a technique commonly used by researchers in academic publications.

🤔 Finding a suitable research gap is a challenge but can be achieved by narrowing down the field of study.

💡 Preparing a table with 9 columns helps in organizing and identifying relevant articles for research.

🔍 The video discusses the concept of research gaps and their importance in specific research areas.

🗒️ There are three key columns to consider: concept, antecedents, and consequences.

📚 The video emphasizes the significance of using relevant theories to guide research and develop concepts.

🔬 By analyzing variables and their impact on each other, researchers can determine the significance and relevance of their findings.

🔍 The video discusses the importance of identifying research gaps in academic writing.

💡 It emphasizes the need to capture the essence and interesting findings of relevant research papers.

📚 The speaker demonstrates the process of creating a research library and finding articles related to the chosen research area.

📚 There are 12 articles that serve as a research guide for game studies.

🔍 The research focuses on identifying variables in a customer-centric marketing strategy.

💡 The key concept of interest is consumer sentiment and its relationship to marketing performance.

🔑 Copy and paste the concept to a word document.

📝 Emphasize and format the variables and indicators.

🔍 Examine the significance of the indicators.

💡 There are two relationships that were found: service Innovation capability to customer centric and service-dominant with SJM theory.

📚 The researchers used the service-dominant with SJM theory as one of the pillars in their study.

📝 The research gap type 3 is described as the inconsistency in findings from previous studies.