Analyzing Competitors and Financial Summaries with StratSim Simulation v6
Demonstration of StratSim Simulation v6, showcasing features and decision-making processes for analyzing competitors and financial summaries.
00:00:01 A demonstration of the StratSim Simulation v6, where users receive a login to play around before class. Access the simulation at interpretive.com with provided user ID and password.
🎮 To access the simulation, go to interpretive.com and login with the provided user id and password.
📊 The simulation dashboard provides various metrics to monitor your progress.
🔍 Maximize the window for a larger view of the simulation dashboard.
00:01:04 This video demonstrates the StratSim Simulation and its features, including viewing competition results and making decisions for a company.
📊 The simulation shows the results of period number eight, but you can also view results from prior years.
👨💼 The upper left corner is where you manage the simulation and access important information about your company.
🌐 You can also analyze the competition's offerings and the marketplace in separate sections.
00:02:06 A demonstration video showcasing how to use the StratSim simulation platform to analyze competitors, financial summaries, and micro segments.
📊 The financial summary provides high-level numbers on the competition's market shares, sales, and profitabilities.
🔍 Clicking on the blue links allows for detailed information on specific firms, including income statements, balance sheets, and cash flows.
🎯 The micro segments section provides insights into the customers purchasing the products.
00:03:10 This video demonstrates the StratSim simulation and explains the micro segments of value-seeking customers buying economy class cars and trucks.
🚗 The one e micro segment represents value-seeking customers buying economy class cars.
🚚 The one t micro segment represents value-seeking customers buying trucks.
💰 It is advised to spend $25,000 to obtain valuable information about potential customers.
00:04:13 This video demonstrates a position map that shows where vehicles in a competition line up based on their price relative to size. It also shows decision-making processes in marketing and advertising.
📍 The position map shows the sales price of vehicles relative to their size.
💡 Many vehicles selling to the 1t customers are currently too small for their size preferences.
📊 Decisions can be made regarding advertising and brand awareness to drive sales.
00:05:16 StratSim Simulation Demonstration Video - v6: Learn efficient and suggested approaches for the competition without breaking the simulation. Review and modify decisions easily in the Decision Analysis section.
📈 The StratSim simulation is iterative and incremental, with suggested approaches provided.
💰 Decisions in the simulation are not committed until the end of the round, except for buying information.
📊 The Decision Analysis section allows for reviewing and analyzing all entered department data.
00:06:19 This video demonstrates how to generate pro forma results based on a sales forecast. The navigation menu is important for decision-making.
📊 The pro forma projected results are based on the sales forecast.
💰 Changing the sales forecast impacts the pro forma results seen in the income statement and balance sheet.
📝 The bottom left part of the navigation menu is important during decision making.
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