The Journey of NineToFive Fitness: From Socks to Social Media Success
Discover how NineToFive Fitness started as a small business selling socks and grew through social media, eventually expanding their merchandise.
00:00:00 Discover how NineToFive Fitness began, from meeting in school to starting a gym apparel business together. A true story of friendship and determination.
🏋️ NineToFive Fitness started when the creators, who had known each other since school, decided to start a gym apparel business together.
🤝 Their friendship grew stronger as they trained together every day and supported each other.
💡 They came up with the idea while one of them was on exchange in Malaysia, and they registered the business as soon as they returned home.
00:01:11 How Did NineToFive Fitness Start? A small business selling socks gained momentum and grew through social media, eventually expanding their merchandise.
NineToFive Fitness initially struggled to make sales for eight months but gained momentum over time.
The first item they sold was socks, which sold out and led to the release of more merchandise.
The popularity of their TikTok content helped the business grow and gather traction.
00:02:14 NineToFive Fitness started on TikTok in August 2020, gaining 10k followers within a month. They realized the value of content and used it to promote their business.
📅 NineToFive Fitness started in August 2020 on TikTok, with workout clips and eventually gained 10k followers within a month.
🎥 Content creation became valuable and the founders realized it was a great avenue to promote their business.
🌟 One founder was more into content creation, while the other had less confidence initially.
00:03:25 The story of how NineToFive Fitness started, from being nervous about public perception to gaining confidence and overcoming anxiety about social media performance.
💼 The founders of NineToFive Fitness initially focused on promoting their business through content on Instagram, but later became more confident in showcasing themselves.
😅 At the beginning, the founders were nervous about what others would say about them, but as they gained confidence, they stopped worrying about people's opinions.
📈 The founders initially cared a lot about the engagement their posts received, but eventually learned to detach themselves from the number of likes and views.
00:04:37 The founders of NineToFive Fitness share their journey from wanting to work in radio to starting their own fitness content on YouTube.
💡 NineToFive Fitness started as a result of the founders' passion and determination.
💪 They faced challenges and criticism but persevered to create a positive impact on others.
🎯 Building a niche market and thinking creatively is key to success in the fitness industry.
00:05:46 The video discusses the benefits of working together in creating content and dealing with hate comments. Having a third person to film would be helpful.
🎥 Having two people in the videos made it easier and more enjoyable to create content.
👥 Having a partner in the videos helped overcome nerves and handle hate comments.
🎬 Having a third person to film would enhance the content and provide another perspective.
00:06:55 Discussing online negativity around fitness content and how they handle it as a team.
🏋️♂️ Prime Train and the speaker have dealt with negativity online, particularly in the fitness community.
🤝 They support each other and have managed to overcome the challenges together.
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