The Journey of Huda Beauty: From Experiment to Billion-Dollar Brand

💄 Huda Beauty started as an experimental blog with unique content ideas.

🌟 The brand was founded by two Iraqi businesswomen who pushed boundaries in the industry.

🤝 Mona played a crucial role in supporting and giving creative ideas for the brand.

🌳 Huda Beauty believes that if you ask for something, you will receive it.

🎨 In the Arab world, creative roles were not always respected, but Huda persevered and did free work to gain opportunities.

🧭 Huda emphasizes the importance of patience, long-term thinking, and investing in the future.

🔑 Huda Beauty's co-founder discusses her passion for the beauty industry and how it impacted her.

👩‍👩‍👧‍👧 The challenges and dynamics of working with family in a business.

⏰ Balancing personal and professional responsibilities.

🔝 The intentional decision to slow down as a top beauty influencer during 2020.

Huda Beauty faced challenges with leadership and growth, leading to a realization about the importance of hiring and managing senior staff.

The speakers discuss their mixed feelings about their Iraqi heritage and the desire to experience the country and its culture more fully.

Starting the perfume brand Kayali was challenging, particularly in explaining the concept of fragrance and gaining support for the brand.

💎 The speaker launched their own brand after having a content team and experimenting with ideas.

🔥 The process of creating a perfume involves picking the right fragrance from a large selection of samples.

🛍️ Working with a retail partner like Sephora involves managing limited shelf space and making profitable sales.

💼 Confident people with big dreams aren't in competition, they have their own path.

💄 Having a mission bigger than yourself and your brand, like making everyone feel special and included, is crucial.

👫 Finding a healthy and long-lasting relationship requires self-reflection, therapy, and breaking toxic patterns.

👗 Fashion is a big part of the beauty industry, and finding your own style involves collaboration and working with a stylist.

👗 In fashion, it's important to be unique and confident in one's style.

🎬 The speaker finds joy in simple things like watching movies and going for bike rides with loved ones.

🙏 Prayer and helping others bring fulfillment to the speaker's soul.