A guide to Instagram positioning and content creation for success

The speaker shares their personal journey of transitioning from working as an intern in a marketing company to running their own digital marketing agency.

They discuss the importance of taking risks and making bold decisions in order to achieve success.

The speaker emphasizes the need to connect with industry experts and learn from them in order to improve and excel in the field.

📸 When positioning yourself on Instagram, focus on finding your niche and target market.

💰 98% of the world's money is digital, so it's important to have a digital presence and a credit card.

🔥 In order to have an attractive Instagram profile, use photos that evoke a certain mood and emotion.

📚 Create different types of content on Instagram, such as growth, authority, connection, objection breaking, and personal.

💡 Post content that generates engagement and encourages sharing to maximize growth.

📌 Posts that generate a strong connection and emotional response from viewers lead to growth and engagement on Instagram.

🔄 Different types of posts, such as ones that are shareable or demonstrate technical expertise, can help establish authority and increase followers.

🏆 Collecting trophies or achievements related to your niche can showcase your authority and expertise to your audience.

📌 Positioning yourself on Instagram involves finding a target audience that is less successful than you and leveraging your accomplishments to establish authority.

✨ Creating various types of content, such as growth, authority, connection, objection-breaking, and trending topics, helps engage and attract followers.

🎙️ Utilizing audio content, such as podcasts, can greatly scale your reach and allow for repurposing into other formats like blogs and books.

🔁 Reusing content, such as repurposing speeches into carousels and transcribing audio into blogs, maximizes the production value of your material.

💪 It is important to have a positive mindset and avoid being a victim, as complaining and negativity hinder growth and success.

🏃‍♀️ Working with a mentor or coach can provide support, accountability, and motivation to help you achieve your goals.

📚 The speaker shares a personal story about his experience learning how to snowboard and how having a mentor made a significant difference in his progress.

⏰ He emphasizes the importance of time and how having a mentor can accelerate learning and achievement.

🚀 The speaker promotes his mentoring program for digital marketing, highlighting the benefits of joining and the potential for rapid progress and successful launches.

💼 The speaker discusses the benefits of investing in digital marketing and launching products online, emphasizing the speed and potential return on investment.

🎓 The speaker expresses his opinion that traditional education, particularly college, is not an effective path to making money and suggests exploring online mentorship and entrepreneurship instead.

📱 The speaker highlights the power of the internet and social media in reaching a global audience, enabling individuals to start their own businesses and sell products worldwide.

📚 The speaker shares their personal journey from selling vegetables to becoming successful in the digital market.

💼 They discuss their initial struggles in finding employment and living in a basement before discovering the opportunity to sell physical products with high profit margins.

💡 The speaker explains how they found success in digital marketing after attending an event and joining Marcos Paulo's training program.