Freelance Strategies and Insights from Brian Speronello

📋 For existing clients, when looking to charge more, it is helpful to offer additional valuable services that complement their previous projects.

💰 A strategy called 'foot in the door' can be used with new clients to offer a lower rate for an initial project, with the agreement to charge the regular rate for future projects.

⚠️ When wanting to charge more for additional work with an existing client, it's important to communicate the increase in pricing and potential risks involved.

📈 Business has taken off in the past few months, resulting in higher fees for services.

💸 Offering a discounted price to long-term clients as a gesture of appreciation.

📧 Building credibility through warm connections rather than relying solely on sending samples.

📝 Using samples to pique interest and stand out in freelance work.

🔑 Finding unique opportunities to enter the market and be more effective.

❓ Providing relevant and focused proof of skills in job applications.

📝 The transcription suggests deleting irrelevant information and focusing on promoting Genesis as a cutting-edge copywriting program using chat GPT and AI.

💼 For certain clients, it is important to prioritize fulfilling tasks and following instructions rather than focusing on revenue generation.

📧 When pitching email copywriting services, emphasize experience with course creators and provide relevant examples.

🔑 The importance of being specific and avoiding long descriptions.

💼 Focusing on the bullseye strategy for reaching out to networks and clients.

⏰ Using time efficiently by prioritizing the most effective tasks.

💡 It is better to use actual paid projects as samples rather than made up ones.

🔍 Make it easy for the client to find relevant samples by tailoring them to their specific needs.

📚 Provide data, context, and useful information to demonstrate the quality of the samples.

📊 Highlight the importance of real-world experience and results when applying for a high-level company.

💼 Suggest using past job experiences as custom samples to showcase specific skills for unrelated niches.

👥 Emphasize the value of mentioning recognized names and clients to enhance credibility.

🖥️ Discuss the advantage of being trained in AI and positioning oneself as a cutting-edge copywriter.

🔑 Outline the significance of being part of a paid program and learning from top industry experts.