๐ The video is about the experiment conducted to test if nofollow links pass juice.
๐งช The experiment was set up as a single variable test, and the results were found to be super interesting.
๐ก The video addresses the age-old question of whether or not nofollow links pass juice.
๐ SEO experts often discuss the impact of nofollow links without conducting experiments to confirm their assumptions.
๐งช Performing SEO tests is crucial to determine the effectiveness of different types of links.
๐ซ The nofollow tag primarily serves as a protection for site owners sending links.
๐ Nofollow links indicate that the site doesn't endorse or vouch for the linked site.
๐ค In 2020, Google changed its stance on nofollow links, suggesting that they could potentially help with indexing but not ranking.
๐งช Tests conducted by the speaker revealed that nofollow links didn't seem to pass juice or impact rankings.
๐ฎ Testing the impact of nofollow links on website ranking.
๐ Links with high organic traffic can significantly improve website ranking.
๐ A nofollow link from a high-traffic page instantly boosted the test page to the top of the search results.
๐ Sending a nofollow link from a page with traffic can significantly improve search engine rankings.
โก The quality of the page providing the nofollow link is important for passing link juice.
๐ก Getting featured on big publications may result in receiving nofollow links.
๐งฒ Nofollow links from big publications are now passing juice, which aligns with their in-house SEO policies.
๐ Despite the potential change in Google's algorithm, the passing of juice through nofollow links has been consistent for a long time.
๐คทโโ๏ธ While some may dismiss this finding, it is important to ignore unfounded opinions and focus on the benefits of nofollow links passing juice.
๐ No-follow links can still provide valuable opportunities for improving page ranking and visibility.
๐ Testing the impact of schema markup on page ranking is an interesting area to explore.
๐ The interviewer expresses gratitude for the guest's time and looks forward to future collaboration.
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