The Power of Jobs to be Done Framework

🔑 Jobs to be Done is a framework to understand why and how people buy products.

🎯 Understanding the jobs to be done increases the chances of connecting the right product with the right buyer.

💡 Simply knowing who you want to sell to does not provide insights on product development or addressing customer needs.

🔑 Customers were disappointed with the new product and found it difficult to use.

💡 John decided to ask customers for feedback on what they want in the next launch.

📝 Despite gathering customer ideas, the product still failed in the market.

🍕 People don't buy products based on demographics or features, but rather to fulfill a specific job they need done.

⏰ John realized that he had two distinct jobs to be done when he bought pizza: one for his anniversary and one for his hungry kids after their soccer game.

💡 The concept of 'Jobs to be Done' highlights the importance of understanding the specific tasks or problems that customers are trying to address with a product or service.

🍕 The concept of Jobs to be Done involves understanding the specific tasks or goals that customers are trying to accomplish.

🔎 Instead of asking customers what they want, it is more effective to ask them what they were doing the last time they purchased a similar product.

💡 By identifying the jobs that customers are trying to get done, businesses can develop products and marketing strategies that better meet their needs.

🔑 Identifying the different jobs that customers hire a product for can lead to more successful marketing and sales.

🗺️ Finding new ways and places to sell a product can make it more convenient for both existing and potential customers.

💼 Understanding the different jobs that customers have when using a product can make it easier to build and market the product successfully.