Positioning Guidelines for Freelance Copywriters

📅 This is a workshop about crafting an irresistible positioning statement for freelancers, which is important for understanding the target client at different stages of development.

💼 For rookie and student freelancers, it's crucial to focus on smaller businesses with price-sensitive and less experienced owners, emphasizing the value and quality they get as Genesis members.

💰 The foot-in-the-door technique can be used to offer a lower price for the first few projects, gaining clients' trust and ensuring payment at the normal rate for future work.

💼 Hiring a copywriter with immediate availability can help a client stand out compared to those on a waitlist.

💰 Flexibility in pricing depends on the client's behavior and the freelancer's financial situation.

📈 As the client's budget and performance expectations increase, the copywriter can charge more and focus on delivering better results.

📋 When creating a proposal, make sure it stands out by being specific and relevant to the client's requirements, even if they don't explicitly ask for it.

👥 Personalize your proposal as much as possible, even if you don't know the client's first name, to show customization and attention to detail.

📈 Include hard numbers, such as revenue and sales figures, leads acquired, and cost per acquisition, to demonstrate your success and impact.

📝 Craft a concise positioning statement that highlights your experience and specialties.

💼 Include relevant proof points and credibility to showcase your expertise.

📈 Emphasize your track record of generating significant results in your industry.

📝 The speaker is a direct response copywriter with four years of experience, specializing in short form copy such as ads, emails, and advertorials.

💼 The speaker has worked for a nine-figure e-commerce company, helping with a trading product relaunch and increasing email conversions by 22.7 percent.

👥 The speaker has also written autoresponders and ads for a high-performance sports nutrition coach and has received testimonials for their work.

📝 The speaker is a health copywriter with experience in the health and fitness industry.

💪 They have helped health companies and brands achieve results, such as generating email campaigns and crafting sales emails.

✨ The speaker advises using past tense for past results and making promises to potential clients.

✨ There is a job board for copywriters run by a former member of a program called Copy Accelerator.

📧 The job board sends out notifications about available copywriting jobs.

📈 Next week's guest will discuss the metrics and numbers important for freelancers working with direct response companies.