Strategic Foresight: Utilizing Prospecting for Business Success
The importance of strategic foresight in business success is discussed, highlighting the use of prospecting as a tool. Practical examples and steps for implementation are explored.
00:00:15 The importance of strategic foresight in business success is discussed. Practical examples of companies that could have benefited from foresight are also mentioned.
Prospective studies future events based on social, environmental, technological, and economic trends.
It helps companies develop strategies for a better future.
A practical example is the decline of businesses that failed to apply prospective techniques.
00:01:44 Exploring how prospecting and strategic planning are essential for the success of businesses and adapting to future changes.
🔑 Understanding the profitability of a photography business in the future requires looking beyond traditional methods and considering new technologies.
🔗 Prospective planning complements strategic planning, allowing businesses to design various future scenarios and create plans to achieve desired outcomes.
💡 The use of technology is crucial in prospective planning, enabling businesses to anticipate future signals and develop strategies to move towards their desired future.
00:03:13 Using the abacus system, gather experts in specific topics to determine important vectors that can change the shoe business in the future. The abacus provides statistical methodology for clear insights into future movements.
📊 La prospectiva es una herramienta de intervención que permite a los empresarios tener diversas perspectivas sobre el futuro de su negocio.
🔍 El ábaco de rim es una metodología estadística rigurosa utilizada en la prospectiva para obtener certezas acerca de los movimientos clave del futuro.
🌍 La teoría de los cuatro cuadrantes de Peter Swartz permite clasificar una empresa en escenarios futuros basados en factores como economía y seguridad.
00:04:43 The video discusses the use of prospecting as a tool for business success. It highlights the importance of using specialized software to measure variables and their impact on the company. It emphasizes the need for small and medium-sized businesses to conduct prospecting studies for market recognition and future planning.
🔑 Prospective is a valuable tool for business success.
🌍 The impact of external factors like global warming varies across industries.
💡 Small and medium-sized businesses should conduct prospective studies to understand market behavior.
00:06:11 The video discusses the use of prospecting as a tool for business success. It explores the steps involved in implementing prospecting in a company and highlights the importance of considering external factors in strategic planning.
🔑 Prospective is a valuable tool for business success that involves analyzing trends and making informed decisions.
💼 To implement prospective in a company, it is important to first establish a clear vision and gather relevant information about the industry.
🌍 External factors, such as weather conditions and legislation, can greatly impact strategic planning and should be carefully considered.
00:07:41 Learn how using the prospectiva methodology can lead to success in business by understanding your market, competition, and mobilizing your team towards a vision.
📈 Understanding and projecting the future behavior of the market is crucial for business success.
🔍 Gaining knowledge about the competition provides a competitive advantage.
👥 Engaging the entire company towards a shared vision is essential.
00:09:11 The power of prospecting for business success and innovation in Mexican companies. Encouraging companies to apply prospecting within their organizations.
🔑 Prospective is a tool for business success.
💡 Mexican companies need to constantly innovate to thrive.
🌐 The application of prospective can lead to knowledge and success.
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