๐ The importance of retention in driving growth.
๐ก How to calculate and analyze retention curves.
๐ Three types of retention curves: asymptotes, stabilization, and re-acceleration.
๐ Network effects, opening up new interfaces, and adding categories can drive user growth.
๐ Retention and finding the 'magic moment' are crucial for growth.
๐ฅ The importance of friends and connections in social services like Facebook.
๐ To find the magic moment of your product, ask your users what keeps them using it.
๐ Look for correlations between specific actions taken by users and their retention rates.
๐ The level of retention needed varies by the category of your product.
๐ Understanding and predicting user behavior is crucial for business success
๐ฅ Having a clear goal, such as monthly active users, aligns and drives growth for the entire company
๐ Analyzing data and identifying opportunities can lead to improved execution and growth
๐ Data gives you empathy about your users and helps validate if you built the right product.
๐ฎ Data can predict future user behavior and help make informed decisions.
๐ก Tactics for getting your first 100 users include asking friends for feedback and reaching out to potential users through personal emails.
๐ข PR can provide significant growth bumps in the early stages of a company, but it's not a sustainable growth strategy.
๐ฐ Buying ads can be a highly effective method for user growth if targeting is done correctly.
๐ฅ Product-market fit and retention are essential for growth. Growth tactics can only amplify a product that already has a spark.
๐ SEO plays a vital role in driving organic traffic. Keyword research and quality backlinks are crucial for SEO success.
๐ป On-site merchandising and owned media are valuable marketing tools. Personalized on-site suggestions and triggers can boost conversions.
โญ๏ธ Personalization and social context are important for user engagement and targeting.
๐ก Targeting should be behavior-based rather than solely relying on demographics.
๐จ Creative is important but channel selection and targeting are more crucial.
๐ข Call to action and the words used in ads greatly impact user acquisition.
๐ผ Conversion is important, and landing page optimization can increase conversion rates.
โก๏ธ Facebook values moving fast and making bold decisions.
๐ฅ Move fast and make decisions with 70% of the data, not 90%.
๐ข Focus on retention and have one key metric for company growth.
๐ก Identify and create 'magic moments' to improve user experience.
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