๐ก Marketing money is shifting towards creators and influencers.
โณ The potential for creators and influencers is long-term and expanding.
๐ Entrepreneurs and investors need to approach emerging trends and technologies strategically.
๐ก Most startups in the creator economy fail, just like the majority of iPhone apps that wanted to be Instagram.
๐ก Success in investing in the creator economy depends on choosing the right people to lead the business.
๐ก While there are monumental businesses in the creator economy, they make up less than 1% of the total startups.
๐ข The ultimate advice for content creation is to talk about something you genuinely know or are passionate about.
๐ก Many people focus on being famous or making money, but true success comes from talent and passion.
๐จ Being a good content creator requires skill and understanding of various aspects such as video editing, timing, and visual presentation.
๐ Micro influencers should focus on doubling down on what got them traction.
๐ก Small niche creators should become more knowledgeable about different platforms.
๐ Creators should spread their content to multiple platforms to maximize growth.
๐ The creator economy is expected to grow dramatically in the future.
๐ผ Many young people are choosing to become creators instead of pursuing traditional careers.
๐ฐ More marketing money will be invested in creators, shifting away from traditional advertising channels.
๐น It's not difficult to transition from a newsletter to video if the organization is good at video.
๐ There are big opportunities in decentralized content platforms and creator tools.
๐ผ Becoming a content creator or creating tools/platforms for creators are viable businesses.
๐ฑ The future of the creator economy is tied to the development of the metaverse, similar to how social networks like Facebook and Twitter emerged.
๐ The metaverse, although still in its hype stage, is expected to become a reality within the next 30 years, with virtual reality playing a significant role.
๐ป As long as the phone remains a dominant device, there will always be opportunities for new social networks and various roles in the creator economy, such as tool creators, platform creators, and content producers.
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