π‘ "You" is a powerful word because it addresses the listener directly, making them feel important and engaged.
π£οΈ Using more instances of "you" in messaging and marketing is more effective than using "I," "me," or "our company."
π "You" captures attention and signals that the message is relevant and beneficial to the listener.
π Using the word 'free' is a persuasive technique that appeals to people's desire for bargains and eliminates the risk for prospects.
π‘ However, it is important to use 'free' selectively to avoid devaluing the product or service.
π° Using the word 'free' can make people more likely to try something and see it as a risk-free opportunity.
π The word 'new' creates excitement and interest in people, as they are drawn to things that are different and not the usual.
π° People are naturally curious and seek out information about what's happening or what's new in their surroundings.
π Introducing something new or updated can catch people's attention and make them interested.
β° Using the word 'now' creates a sense of urgency and encourages immediate action.
π People are always curious about what's new, so incorporating the idea of 'new' can be effective in marketing.
π‘ Using the word 'now' in sales copy, website, email, or social media posts can prompt action.
π‘ The word 'secret' can create curiosity and intrigue.
π The power of secrets and the desire for exclusive knowledge are persuasive techniques that can be used to influence others.
π‘ Using specific persuasive words can enhance communication and increase sales.
π Mastering the art and science of closing can lead to more persuasive and influential interactions.
π The video discusses the importance of using persuasive words to control minds.
π‘ The speaker highlights five specific persuasive words to utilize: 'you,' 'free,' 'new,' 'now,' and 'secrets.'
π The audience is encouraged to click the provided link and join a free master class to learn more about these persuasion secrets.
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