The World of Trend Forecasting and the Role of a Fashion Buyer | Future of Fashion | British Vogue
Explore trend forecasting in fashion and the role of a fashion buyer. Learn how trends are predicted and the impact of social media on fashion.
00:00:01 Discover the world of trend forecasting in the fashion industry through the lens of Paul Smith's brand and his journey to success.
🔍 A trend forecaster is an important figure in the fashion industry.
💼 Paul Smith has successfully kept his classic brand relevant for over 45 years.
🏭 Paul Smith's team at his fashion HQ in Covent Garden works passionately to drive the brand forward into the future.
00:01:46 Fashion Buyer and Trend Forecaster discuss the importance of cut and shape in fashion. Advice for aspiring designers on diverse career opportunities in the fashion industry.
💡 The speaker discusses the impact of a shocking fashion trend they witnessed at a young age.
👔 The speaker highlights the variety of career opportunities within the fashion industry.
🌟 The importance of embracing change and staying curious is emphasized for success in the fashion industry.
00:03:30 Discover the role of a fashion buyer, their decision-making process, and how they create an environment for customers. Gain experience in visual merchandising or personal shopping to become a successful buyer.
💼 Fashion buyers are highly desirable positions within the fashion industry, where they select and purchase items for customers.
🛍️ Buyers choose brands based on creating an environment that stimulates customers, often challenging brands to think differently.
📚 Having a background in visual merchandising or working with customers is beneficial for aspiring buyers.
00:05:14 A glimpse into the world of trend forecasting and the emotional aspect of fashion. How fashion trends are predicted and its impact on the industry.
🔍 Fashion buying is about understanding customer preferences, even if they differ from your own.
💡 Fashion is not just about shallow image, but about emotion, identity, and personal expression.
🌍 Trend forecasting is a process of analyzing cultural influences worldwide to predict future fashion trends.
00:06:58 A fashion buyer and trend forecaster explains how they use various sources to design collections and predict trends in the fashion industry.
🌍 Fashion trend forecasters analyze various sources, including catwalks, street fashion, retail trends, and global shops, to inform design decisions.
🔄 Trend forecasters are drawn to new and different fashion styles, even if they initially find them uncomfortable or strange, as they often align with their feelings when the time comes.
🎵 Trend forecasters gather ideas from diverse influences such as music, subcultures, celebrities, films, and social media personalities.
00:08:42 A fashion buyer discusses trend forecasting and the changing influence of social media and street style on fashion trends.
🌐 Trend forecasters play a crucial role in compiling and analyzing fashion trends from various sources, including social media platforms.
👥 Peer-to-peer influence has become more important in fashion, with the opinions of everyday people carrying more weight than traditional designers.
📲 Social media has made it difficult for fashion to remain underground, as trends spread quickly and reach a wider audience.
00:10:25 A discussion on the changing landscape of the fashion industry, with younger generations pursuing DIY careers and expressing themselves through online platforms.
🔑 The fashion industry is shifting towards a DIY culture, allowing individuals to create their own careers and express themselves through fashion and music.
💡 This shift has opened up new opportunities for young designers and is seen as a change of guard in the industry.
🌟 The rise of DIY culture may be viewed as a significant moment in the fashion industry's evolution.
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