๐ Topic clusters are groups of related content that cover a broad theme, consisting of pillar pages, cluster pages, and internal links.
๐ Topic clusters help improve SEO by providing more context for Google and showcasing expertise, while also funneling backlink value through internal links.
๐ก Using topic clusters benefits users by providing concise and easy-to-consume content, aligning with search intent, and guiding the user through the customer journey.
๐ Online publishers dominate the market share in the beauty industry due to topic clusters and affiliate links.
๐ Birdie drives 21.3 million monthly visits using topic clusters, with the piercings cluster alone generating 1.4 million monthly visits.
๐ก Investing in topic clusters requires understanding the importance of content organization and avoiding duplicate keyword targeting.
๐ Keyword grouping and topic clustering are important for organizing content and improving user experience.
๐ Internal linking should be done strategically to ensure the flow of value and relevance to users.
๐ Avoiding redundant content and creating comprehensive topic clusters are essential for a successful content strategy.
๐ Properly linking and grouping keywords in topic clusters is crucial for SEO success.
โ ๏ธ Avoid common mistakes like not linking out to relevant content or relying on outdated SEO information.
๐ Consider search intent and your own SEO strategy when grouping keywords and structuring topic clusters.
๐ Grouping keywords and building topic clusters is important for SEO.
๐ก Consider the customer's journey and search intent when building topic clusters.
๐ Organize keywords using a hierarchical spreadsheet with search volume for effective prioritization.
๐ Grouping keywords into topic clusters is effective for pillar pages, but it can be too broad and long if not careful.
โ๏ธ When automating keyword grouping, choose a tool that groups keywords based on ranking URLs and allows customization.
๐ Topic clusters provide depth of coverage, internal links, and context for SEO, but ultimate guides may have drawbacks and require careful analysis.
๐ก Creating topic clusters involves writing cluster pages first, then the pillar page to cover the topic in depth and avoid cannibalization.
๐ Search intent cannibalization, not keyword cannibalization, should be the focus when building topic clusters.
๐ URL structure is not crucial for the success of topic clusters; the value comes from linking pieces of content with different search intents.
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