🔑 Topic clusters are groups of related content that cover a broad theme, consisting of pillar pages, cluster pages, and internal links.
🔎 Topic clusters help improve SEO by providing more context for Google and showcasing expertise, while also funneling backlink value through internal links.
💡 Using topic clusters benefits users by providing concise and easy-to-consume content, aligning with search intent, and guiding the user through the customer journey.
🔑 Online publishers dominate the market share in the beauty industry due to topic clusters and affiliate links.
🔎 Birdie drives 21.3 million monthly visits using topic clusters, with the piercings cluster alone generating 1.4 million monthly visits.
💡 Investing in topic clusters requires understanding the importance of content organization and avoiding duplicate keyword targeting.
🔑 Keyword grouping and topic clustering are important for organizing content and improving user experience.
🌐 Internal linking should be done strategically to ensure the flow of value and relevance to users.
🔗 Avoiding redundant content and creating comprehensive topic clusters are essential for a successful content strategy.
🔑 Properly linking and grouping keywords in topic clusters is crucial for SEO success.
⚠️ Avoid common mistakes like not linking out to relevant content or relying on outdated SEO information.
🔎 Consider search intent and your own SEO strategy when grouping keywords and structuring topic clusters.
🔑 Grouping keywords and building topic clusters is important for SEO.
💡 Consider the customer's journey and search intent when building topic clusters.
📊 Organize keywords using a hierarchical spreadsheet with search volume for effective prioritization.
📚 Grouping keywords into topic clusters is effective for pillar pages, but it can be too broad and long if not careful.
⚙️ When automating keyword grouping, choose a tool that groups keywords based on ranking URLs and allows customization.
🔎 Topic clusters provide depth of coverage, internal links, and context for SEO, but ultimate guides may have drawbacks and require careful analysis.
💡 Creating topic clusters involves writing cluster pages first, then the pillar page to cover the topic in depth and avoid cannibalization.
🔎 Search intent cannibalization, not keyword cannibalization, should be the focus when building topic clusters.
🌐 URL structure is not crucial for the success of topic clusters; the value comes from linking pieces of content with different search intents.