⭐️ Cristian is the founder of Tu Albañil, a leading remodeling company in Argentina with 22 franchises.
💡 Cristian encountered challenges with his business, including financial difficulties and the inability to attract advertisers.
🏗️ Tu Albañil provides a platform for connecting professionals in construction with clients in need of remodeling services.
👨💼 The speaker started studying commercialization to view the business differently.
🏢 The speaker realized the opportunity to connect clients with specialists through a web platform for construction projects.
💼 Despite having a comfortable job and good career prospects, the speaker made the difficult decision to resign in order to pursue their project.
🔑 The speaker started their entrepreneurial project by selling their car and using their previous year's sales rewards.
💼 They launched the first version of a marketplace website connecting users with specialists and aimed to sell advertising to professionals and construction brands.
💔 Unfortunately, the first version of the marketplace did not work, resulting in financial struggles for the speaker.
👷♂️ Being an entrepreneur is very different from being a manager.
💡 The speaker realized that their main mistakes were not being financially prepared, not giving things enough time to mature, and being excessively optimistic.
🔧 By listening to the customers and using the technology they had, the speaker was able to pivot their business to become a construction company.
💼 The speaker shares their experience of transitioning from a construction worker to a successful entrepreneur.
🔄 Adapting to challenges, the speaker had to revise their business plan and create a new model to meet customer demands.
🔗 To expand their business, the speaker explains how they started recruiting professionals as associates through a franchise model.
The speaker discusses how partnering with someone with a different perspective helped balance their anxiety and impulsiveness.
They learned the importance of selecting franchisees with the right profile and passion for the business.
The speaker shares their approach to customer acquisition through digital marketing and connecting corporate clients with franchisees.
💼 A former bricklayer became a successful entrepreneur by starting a franchise business.
📈 The business expanded gradually, starting with building houses and later adding more vehicles and equipment.
🔄 The key to success was implementing an efficient budgeting and project management system.
💡 They are now planning to offer additional services and compete with larger material suppliers.
👏 The entrepreneur's perseverance and genuine approach to business development are admirable.