Unveiling the SEO Benefits of NOFOLLOW Links

🔍 The video is about the experiment conducted to test if nofollow links pass juice.

🧪 The experiment was set up as a single variable test, and the results were found to be super interesting.

💡 The video addresses the age-old question of whether or not nofollow links pass juice.

🔍 SEO experts often discuss the impact of nofollow links without conducting experiments to confirm their assumptions.

🧪 Performing SEO tests is crucial to determine the effectiveness of different types of links.

🚫 The nofollow tag primarily serves as a protection for site owners sending links.

🔍 Nofollow links indicate that the site doesn't endorse or vouch for the linked site.

🤔 In 2020, Google changed its stance on nofollow links, suggesting that they could potentially help with indexing but not ranking.

🧪 Tests conducted by the speaker revealed that nofollow links didn't seem to pass juice or impact rankings.

😮 Testing the impact of nofollow links on website ranking.

📈 Links with high organic traffic can significantly improve website ranking.

🔝 A nofollow link from a high-traffic page instantly boosted the test page to the top of the search results.

🔑 Sending a nofollow link from a page with traffic can significantly improve search engine rankings.

⚡ The quality of the page providing the nofollow link is important for passing link juice.

💡 Getting featured on big publications may result in receiving nofollow links.

🧲 Nofollow links from big publications are now passing juice, which aligns with their in-house SEO policies.

🔍 Despite the potential change in Google's algorithm, the passing of juice through nofollow links has been consistent for a long time.

🤷‍♀️ While some may dismiss this finding, it is important to ignore unfounded opinions and focus on the benefits of nofollow links passing juice.

🔑 No-follow links can still provide valuable opportunities for improving page ranking and visibility.

📈 Testing the impact of schema markup on page ranking is an interesting area to explore.

🙌 The interviewer expresses gratitude for the guest's time and looks forward to future collaboration.