Unlocking Customer Growth with Zebra Technologies' Org Chat Tool
Discover how Zebra Technologies uses an org chat tool to identify customers' roles, target individuals, and drive customer growth.
00:00:00 Anand Makwana, Senior Manager at Zebra Technologies, discusses the benefits of using the org chat tool to understand customers' roles and target the right individuals for selling new or additional products.
Using the org chart tool has provided a richer view of customer bases and allowed for better targeting.
The tool has helped in identifying key stakeholders and decision makers within complex organizations.
This tool has assisted in selling new and additional products that complement the existing range of offerings.
00:01:02 Anand Makwana, Senior Manager at Zebra Technologies discusses how understanding decision makers, influencers, and key users has allowed them to penetrate accounts and achieve customer growth.
💡 Identifying and targeting decision makers, influencers, and key users has helped us penetrate accounts and achieve deeper customer engagement.
🚀 By understanding our customers' needs and engaging with them strategically, we have been successful in upselling, cross-selling, and acquiring new customers.
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