AI Video Production with Waymark: Transforming the Advertising Industry

Learn about Waymark's AI-based video creation tool that automates video production for small businesses, enabling easy creation of high-quality custom commercials. Transforming the advertising industry and increasing accessibility for local businesses.

00:00:00 Alex Persky-Stern, CEO of Waymark, discusses their AI-based video creation tool that generates custom videos in under two minutes. The tool uses existing content from social profiles and websites, and offers customizable templates for advertisers.

πŸŽ₯ Waymark is an AI-based video creation tool that allows users to easily generate custom videos in under two minutes.

πŸ’Ό Waymark has grown by incorporating generative AI opportunities with pre-existing video creative to create unique and high-quality content.

πŸ“ˆ Waymark is acquiring customers by offering a user-friendly tool with customizable templates for advertisers.

00:04:59 Learn how Waymark uses AI to automate video production for small businesses, making it easy to create high-quality videos with custom content and visuals.

Waymark started as a company that automated the creation and management of Facebook advertising for local businesses.

Over time, Waymark expanded its services to include video creation, focusing on high quality and ease of use.

With the introduction of gpt3, Waymark incorporated generative AI to generate custom unique content for their videos.

00:09:58 AI Video Production with Waymark - VidTao Podcast with Alex Persky-Stern: Learn about an automated video production platform that uses AI to create custom 30-second commercials based on business profiles and instructions.

πŸ’‘ AI video production with Waymark automates the process of creating custom video ads by pulling information from social media, websites, and other online sources.

πŸŽ₯ The AI system generates a profile of the business, selects images, writes a custom text script, and applies branding and voiceover to create a 30-second commercial.

πŸ” Users can edit the generated video by making changes to the copy, images, colors, voiceover, and other elements, providing flexibility in content adjustments.

00:14:57 AI Video Production with Waymark - VidTao Podcast with Alex Persky-Stern. AI video production platform Waymark is transforming the advertising industry by making it easy for businesses, agencies, and media companies to create engaging videos for various platforms, including connected TV. The platform democratizes video creative, allowing local businesses with limited budgets to compete with big brands. Waymark's partnership with connected TV platforms like Roku and Hulu further expands its reach and accessibility. The company stays on top of cutting-edge AI technology through partnerships and staying updated with research papers.

πŸŽ₯ AI Video Production with Waymark is a powerful tool for creating videos for businesses and agencies.

πŸ“Ί Connected TV advertising is a growing opportunity for local businesses, and Waymark makes it easy to create video ads for these platforms.

πŸš€ The AI technology behind Waymark's platform, including chat GPT and computer vision, is constantly evolving and improving.

00:19:56 AI Video Production company, Waymark, focuses on improving the quality of their product for local businesses. They plan to offer a comprehensive package for all video advertising needs. Word of mouth has been their biggest acquisition strategy, with collecting customer feedback as a priority.

πŸ“š Staying updated with research papers allows you to get a preview of upcoming developments in the field.

πŸ” Following specific Twitter accounts or individuals can provide insights into research and trends in the industry.

πŸ‘‰ Waymark's focus is on improving the quality of AI video production for practical use by local businesses.

πŸ“¦ Waymark aims to create a package that can be used across different video platforms and placements.

πŸ—£οΈ Word of mouth has been the biggest driver for Waymark's user growth.

πŸ”Ž Focusing on specific user needs and use cases is crucial for success and achieving word of mouth growth.

πŸ’¬ Waymark collects feedback and ratings from users to understand what's working and what's not.

00:24:57 AI Video Production with Waymark - VidTao Podcast with Alex Persky-Stern

πŸ“š The company uses a form-based information collection method to gather user information and prioritize features.

🎯 They prioritize features based on a clear definition of the user and their use case, following the 80-20 rule.

πŸš€ The team focuses on building features that are fun and exciting to develop, driving more value and enthusiasm.

πŸ“ˆ Their core market is media companies and agencies, with a growing demand for video content.

⭐️ They have a high MPS score of 81, indicating strong customer satisfaction.

πŸ’‘ Customers often come from production teams or outsourcing options, as the company provides scalable and affordable solutions.

00:29:56 AI Video Production with Waymark - VidTao Podcast with Alex Persky-Stern. The podcast discusses the impact of AI on video production and the effectiveness of different advertising platforms.

πŸ“Ί Local businesses have seen results on connected TV with lower minimums on platforms like Hulu and Roku.

πŸ“Ή Being featured on network TV has a bigger impact compared to YouTube ads, but YouTube still offers a fun element for building brand awareness.

🌐 Waymark is a recommended platform for video advertisers, offering a self-serve pricing option and a demo to try before purchasing.

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