Exploring the Intersection of Fashion PR, Art, and Marketing with Alexa Chung

📢 PR is a highly competitive industry that requires quick wit, organizational skills, and charm.

🏢 Black Frame is a progressive PR agency in New York with clients like Kenzo and Nike.

👨‍💼 Brian Phillips, the CEO of Black Frame, combines his expertise in fashion, film, and art to lead the agency.

📰 The speaker's first job was at a publication that combined art and fashion, which influenced their current work in public relations and image consulting.

🌐 The speaker's business involves representing clients from various sectors, such as fashion, art, and design, and creating a comprehensive image for the brand.

⚡️ An example of their work was a collaboration between a fashion brand and a technology company to develop a wearable tech bracelet, showcasing their ability to blend fashion and technology.

👗 PR allows brands to have an authentic voice and unique identity.

🐱 Cats have been a popular theme in fashion shows.

💃 Opening ceremonies in fashion shows can be memorable by turning conventions and falls into surprises.

📸 Fashion is exploring different types of image creators, such as illustrators and architects.

🔮 The future of image making in fashion looks promising for those who can create compelling and unique perspectives.

👗 The video discusses the concept of K Hole, an art collective that explores the space between the art world and branding/marketing.

💼 K Hole started as a project based on trend forecasting reports, but gained recognition as a marketing and trend consultancy.

🌐 The collective operates in a virtual space, using Google Docs and the cloud to collaborate and run their business.

📰 The video discusses the concept of normcore and its connection to coolness and adaptability.

💼 The speakers reflect on the relationship between commerce, culture, and art practice.

📈 They analyze trend forecasting and the emotional motivations behind surface-level observations.

📚 The concept of 'normcore' emerged as a reaction to the mainstream value of being special and creative in the fashion industry.

🌟 'Normcore' started as an idea to opt out of the fashion scenario by embracing simplicity, but it gained attention and became a mega meme.

💭 The fashion industry was attracted to the concept of 'normcore' because it introduced new vocabulary to describe dressing styles and offered a fresh perspective on trends.

🔑 The video discusses the concept of normcore and its inclusion in the Oxford English dictionary.

💭 There is a conversation about predicting upcoming trends in fashion and the significance of personal style.

👗 The importance of big sleeves in current fashion trends is highlighted.