π 76% of tech marketing leaders in 2023 are planning to maintain or increase their investment in content.
π We are currently in the golden age of storytelling, where people are hungry for content that resonates with them.
π There are numerous ways to tell a brand's story, including videos, podcasts, LinkedIn content, reports, and TikTok videos.
π Content marketing is the most effective and cost-efficient way to raise customer interest and generate high-quality leads.
π’ With the abundance of content available, it is crucial to create unique, insightful, and engaging content to stand out from the competition.
π Businesses are recognizing the importance of content in capturing customer interest and driving engagement, leading to increased demand for content creation and innovative content strategies.
π’ At the core of building a successful brand is creating compelling and differentiated content.
β° While digital marketing provides short-term results, investing in content marketing yields higher quality and long-term effects.
π‘ To create an epic brand, consistency, focus, and storytelling through content are essential.
π Investing in content is the best way to differentiate yourself and build loyalty with customers.
π° Reusing and repurposing existing content can lead to significant cost savings.
π High-quality content performs better than a high volume of average or mediocre content.
π Content teams focus on quality and quantity.
πΌ Investing in content to serve customers and enhance brand experience.
π Different levels of content: tactical, strategic, and epic.
π Focus on a core theme for the majority of your time and budget to create momentum and establish leadership in your category.
π‘ Epic content involves taking risks and doing something different. It has the potential to be a game-changer and drive exponential growth.
π Content teams should consider their ideal customer profile and focus their efforts on channels that yield the most impact.
π Measuring the impact of content on sales is essential and can be done through tracking conversions at each stage of the sales process.
π‘ There is a need for better measurement of the impact of content and understanding of its value compared to digital data.
π Challenges in content management include maintaining brand equity, centralizing assets, and minimizing time spent on small iterative changes.
π We are in the golden age of storytelling, so take advantage of it and create something epic.
πͺ Content operations should strive to have a seat at the table and be recognized for their ability to drive demand through engaging content.
π― Focus on consistent and impactful content experiences to drive engagement, clicks, conversions, and overall brand success.
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