Mastering Influence: Building a Successful Coaching Business
Learn how to become an influential coach and attract clients by leveraging personal brand and influence. Discover the keys to building trust and scaling a coaching business.
00:00:00 Discover how to become an influential coach, stand out in a crowded market, and attract clients with the principles of influence from Daniel Priestley's book, Key Person of Influence.
🔑 Building influence as a coach is key to attracting clients and standing out in a crowded market.
📘 The book 'Key Person of Influence' by Daniel Priestley explores the principles of becoming a person of influence in the coaching industry.
💡 Having a personal brand and leveraging social media can be game-changing in today's digital age.
00:09:33 Daniel Presley's Million Dollar Coaching Business Leveraging Influence & Brand | Rich Litvin. Learn how to negotiate speaking fees and leverage personal brand to grow your business globally. Discover the traits of key people of influence.
🔥 Leveraging influence and personal brand can help secure high-profile speakers at reasonable fees.
💼 Being a person of influence brings benefits such as inbound opportunities and a shift from functionality to vitality in one's work.
⭐ Key people of influence excel at pitching, publishing content, building a product ecosystem, nurturing relationships, and creating valuable experiences.
00:19:05 Learn how key people of influence leverage their brand and influence to create a successful business. Discover the importance of pitching, publishing, product creation, building profile, and forming partnerships.
💡 Key people of influence position products and services around themselves to create opportunities.
🌟 Building a strong profile is important for key people of influence, but they divert attention onto trends or ideas.
🤝 Key people of influence form partnerships to access resources and amplify their message.
00:28:21 Discover the keys to building trust and attracting clients in a coaching business. Learn about the importance of consistent communication and the four categories of products needed to scale a business.
🔥 Prolific beats perfect: The Beatles' success is attributed to their prolific output rather than perfection.
💡 Building trust takes time: Research shows that it takes around seven hours of interaction and 11 touch points for someone to feel comfortable and confident enough to make a purchase.
🌐 Digital publishing for building relationships: Publishing content asynchronously allows for scaling and building relationships over time and space.
💼 Product ecosystem for business growth: A business needs four types of products - gift, product for prospects, core offering, and product for clients - to maximize performance and profitability.
00:37:53 Discover Daniel Presley's ecosystem of products and services, from books and scorecards to workshops and accelerators. Learn about the profitability of his business and the valuable services offered to clients.
🔥 Daniel Presley's Million Dollar Coaching Business Leveraging Influence & Brand
The business follows an ascending transaction model, where each step provides value to the customer.
The product ecosystem includes books, scorecards, and workshops as products for prospects, and an entrepreneur accelerator program as the core offering.
The accelerator program includes mentoring, coaching, online learning, and networking, offered at different price points for startups and scale-ups.
The business also owns service companies that provide implementation support for clients, as well as a technology company called Score App.
Score App is a standalone business that offers online scorecards for lead generation, and it has its own product ecosystem.
00:47:25 Daniel Presley's coaching business leverages influence and brand to create a successful ecosystem. Personalization, data analysis, and partnerships are key in building a strong profile and establishing trust.
🔥 Having a good ecosystem in business can lead to success and profitability without having to forcefully push or persuade clients.
🌟 To start a relationship with clients, offering monthly introductions to valuable topics relevant to their needs can be a powerful strategy.
📈 Using an assessment or scorecard quiz, individuals can self-diagnose their need for a product or service, which can greatly impact brand strength and success.
💼 Partnerships are key to overcoming the perception of scarcity in resources. Knowing how to structure deals with individuals who have the necessary resources is crucial.
🔍 Creating a strong online profile is essential. People need to have clarity about what a person does and credibility through past experiences and results.
💡 Clarity and credibility are important markers of trust for individuals looking to elevate their profiles.
💻 The landscape of social media and personalization is changing, with the Obama 08 campaign being a turning point.
00:56:57 The U.S. presidential elections have been influential in shaping marketing trends, from radio campaigns to televised debates to social media engagement. Now, data analytics and personalization are key for small businesses to create customized experiences for their customers.
🔥 The U.S presidential elections have been key trend predictors in marketing, driving shifts in dominant media platforms, such as radio and television.
💡 In recent years, data analytics and hyper-personalization have become the dominant strategies in successful political campaigns, replacing social media engagement.
📊 Small businesses are now focusing on data analytics and personalized recommendations to effectively compete in the content-saturated online market.
01:05:57 Daniel Presley's Million Dollar Coaching Business Leveraging Influence & Brand | Rich Litvin
🔥 Daniel Presley built a million-dollar coaching business by leveraging influence and brand.
👥 The video emphasizes the importance of building relationships and leveraging influence to grow a coaching business.
💰 The speaker shares strategies for increasing income and impact as a coach.
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