5 New SMMA Clients Per Week: Proven Text Outreach Strategy

🔑 The video discusses a strategy to generate SMMA clients through text outreach, focusing specifically on the roofing industry.

🤝 The strategy involves three phases: lead generation, pre-qualification, and closing. The speaker shares details on how to script and pre-qualify leads, as well as various methods for sending SMS messages.

💼 By implementing this strategy, the speaker was able to book an average of 12 to 15 meetings per day, resulting in five new high-ticket clients per week.

Using SMS outreach to generate leads for SMMA clients.

Segmenting leads based on their response and follow-up accordingly.

Making warm intro calls to pre-qualify leads before booking.

📞 Overcoming objections and getting back in after being kicked off the phone is important in text outreach for gaining clients.

💼 Selling certainty is crucial when pitching to potential clients who have had negative experiences.

📈 Using a multi-step process and automation, leads are qualified and followed up with to book solid meetings.

⚙️ Using automation and workflows to manage lead pipelines effectively.

📞 Responding quickly to leads and setting up appointments for potential clients.

💲 Implementing pricing packages based on the value and commitment of the customer.

The pricing strategy for securing clients involves starting with a three-month trial period and then offering a lower-priced package.

The company charges a higher fee upfront for shorter contracts and tests different price points to find the optimal price that attracts clients.

The success of a performance-based model depends on having control over the sales process and developing a relationship with the client.

📋 When scraping leads for lead generation, it's important to have all the required fields and utilize automation tools to speed up the process.

🎯 Focusing on specific verticals, such as companies, can make lead generation easier since software can provide information like company size.

🌐 Targeting specific locations and utilizing software tools like lead scrapers and Google search can help generate qualified leads for the business.

🏢 The speaker explains their model for running ads for roofers, which involves charging a service fee and spending as necessary to deliver leads and booked appointments.

💼 By overlapping roofers in a specific location, the overall cost is reduced and leads become cheaper. The leads can also be shared or used for referrals to close contracts.

🔍 The speaker suggests selling SEO as a system rather than as SEO itself, as people may have negative preconceived notions about SEO. The focus should be on delivering results.