Optimizing Google Ads budget without pausing campaigns
Why pausing Google Ads may harm your account and the correct way to pause campaigns. Importance of click-through ratio and budget in Google Ads. Strategies to adjust your budget without pausing.
00:00:00 Learn why pausing a Google Ads campaign by lowering the budget or bid is a wrong approach that can harm your account. Discover the correct way to pause campaigns.
🔑 The common advice of lowering the budget or bid to keep the campaign running without spending money is incorrect and can be harmful.
💡 Properly pausing a Google Ads campaign is essential for reducing advertising costs or during seasonal closures.
📝 Tricking the Google Ads algorithm by lowering the budget or bid does not yield desirable results.
00:01:39 Pausing Google Ads resets the algorithm and causes a learning phase when restarted. Rapidly decreasing the budget has the same effect. Maintaining a high click-through ratio is key.
Pausing a Google Ads campaign resets the algorithm and you lose data.
Rapidly changing the budget has the same effect as pausing the campaign.
Maintaining a high click-through ratio is crucial for a successful Google Ads campaign.
00:03:19 The importance of click-through ratio in Google Ads and why decreasing the budget may not be the best solution for improving relevance and conversions.
🔍 Google rewards a high click-through ratio in ads because it signifies user relevance.
💰 If ads have a low click-through ratio, it signals to Google that they are not relevant and can lead to budget decreases.
💡 Lowering the budget to a very low amount can negatively impact the ad account's conversion optimization.
00:04:57 The importance of budget in Google Ads algorithm and how it affects campaign performance and targeting.
💡 Rapidly decreasing your budget has the same effect as pausing your campaign.
📊 The budget allocated to your campaign greatly impacts its performance and targeting.
🔄 Quickly increasing the daily budget of a successful campaign may not yield the same results.
00:06:35 Learn the correct way to adjust your budget in Google Ads without pausing your campaign. Use the strategy of priming to train the algorithm for budget changes.
💡 Quickly reducing the budget to a point where there are no clicks and impressions is equivalent to pausing the campaign.
🔑 Priming is a key feature of the Google Ads algorithm, which involves gradually training the algorithm to perform at the same level with a new budget.
⚠️ It is recommended to decrease the budget by no more than 20% at a time and monitor the results before making further decreases. Avoid fully pausing the account.
00:08:15 Learn how to reduce your Google Ads budget while maintaining similar performance by lowering it to the average cost per conversion. Join the Google Ads 10x community for more strategies.
💡 Lowering the daily budget of a Google Ads account can be done by reducing it gradually until it reaches the average cost per conversion.
🔄 After lowering the budget, the campaign can continue operating with similar click-through ratios, conversion rates, and cost per conversion rates.
💰 During periods of cost reduction or holidays, lowering the budget can help save costs, and when rescaling, the budget can be gradually increased.
00:09:53 This video discusses the benefits of joining a private community for Google Ads users, including access to advanced trainings, live coaching sessions, and a supportive community.
Access to monthly advanced trainings, live Q&A sessions, and deeper level explanations not found on YouTube.
Live group coaching sessions and Q&A calls every month for personalized guidance.
Join a like-minded community to ask questions and receive support for improving Google Ads performance.
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