๐ This video discusses a case study on topical authority and semantic SEO in the fitness industry, showing significant traffic and authority increase.
๐ก The first suggestion is to leverage brand power for better search engine rankings, as search engines prioritize real businesses.
๐ The case study demonstrates a six-fold increase in impressions, a four to five times increase in click count, and improved average position without an active backlink campaign.
๐ Branding your brand with relevant topics can increase search traffic and authority.
๐ Reputation scoring and trustworthiness are important factors in search engine rankings.
๐ Creating an authoritative brand profile and positioning yourself as an expert in a specific vertical is crucial.
๐ Google uses labels to reflect the quality of specific articles, such as professional reviews.
๐ Google assigns trust signals to labels to determine if content is from a credible author or source.
๐ Having topical expertise and a strong brand presence can increase search traffic.
๐ Creating a search demand and staying on topic is crucial for increasing expertise and trust signals on a website.
๐ก Using consistent publishing and understanding how search engines parse content can improve search engine optimization.
๐ Microsemantics, including small differences in language and entity types, can enhance relevance and confidence in search engine rankings.
๐ Entities in search results can change based on small differences and Google's confidence and relevance are different.
๐บ๏ธ The Turkish Empire (Ottoman Empire) is recognized as a specific topic with its own categories.
๐ The categories chosen for the Turkish Empire include linguistics, language, and culture/entertainment.
โจ Creating a topical map and semantic content network helps search engines understand the related topics and entities, even if they are not explicitly mentioned.
๐ Designing a website's topical authority requires organizing subtopics, entities, and connected contexts based on its purpose and desired outcomes.
๐บ๏ธ The topical map should be adaptable and change according to the context, ensuring that all relevant topics are covered and interconnected.
๐ Search engines extract and merge information from articles to understand user queries.
๐ Articles should have a main entity and a central entity that are connected to each other.
โฐ Upcoming events and tasks may delay the release of the topical authority course.