๐ The goal was customer acquisition for an auto restoration company selling various products on Facebook.
๐ก By targeting non-converting ads, the company was able to attract highly educated customers who made profitable purchases.
๐ Choosing the right platform based on the product led to a 61% increase in new customers and a 45% drop in customer acquisition costs.
๐ By analyzing the performance of top-selling products on Google and Facebook, the company discovered that certain products were more successful on one platform than the other.
๐ผ They found that high-priced products required multiple touchpoints and extensive research before customers made a purchase, while low-priced products designed for professionals had limited reach on Facebook.
๐ก The company identified a new product with a lower price point and wider appeal, which resulted in a significant increase in new customer acquisition and a drop in customer acquisition cost (CAC).
๐ There was a decrease in CAC and spend, which may be attributed to increased efficiency and targeting a more efficient traffic source.
๐ Switching to a new product led to a significant increase in new customers, while previous promotions resulted in repeat purchases.
๐ก The law of inverse profitability applies, where scaling the campaign leads to lower profit margins but more overall revenue.
๐ By integrating and synergizing different marketing platforms, such as Google and Meta, businesses can achieve better results and customer satisfaction.
๐ Communication and collaboration between different teams and platforms are crucial for success in marketing.
๐ผ Businesses should not rely solely on one platform for advertising but should consider a multi-channel approach for better outcomes.
๐ Google can feed Facebook by using insights from both platforms to optimize ad campaigns and target specific keywords.
๐ Facebook can support the consideration phase by showing how-to videos, testimonials, and product comparison videos, while Google focuses on closing sales.
๐ก Running omnichannel remarketing campaigns can lead to significant improvements in campaign performance and cost per lead.
๐ก Using a coupon code or similar tactic on an e-commerce site can help nurture customers and increase conversion rates.
๐ Taking a leap of faith and investing in marketing efficiency can lead to scaling a business.
๐ Post-conversion paid nurturing, such as running ads after a purchase, can decrease return rates and improve customer satisfaction.
โจ Creating a positive customer experience is crucial for enhancing customer lifetime value.
๐ Post-purchase activation, such as easy ordering and activation processes, can turn customers into advocates.
๐ Asking leading questions and using social proof can influence customers' perception of their experience.
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