Tips for Funnel Building and Email Deliverability
Discussion on building funnels, licensing options, and improving email deliverability.
00:00:21 A discussion about building funnels using high level accounts and the importance of not copying existing funnels but instead rebuilding them from scratch. It also covers the licensing options for high level accounts and the role of affiliates in earning commissions.
🔑 There is no way to swipe or copy a funnel, so it must be rebuilt from scratch.
💼 High Level offers different plans for creating and reselling funnels, but tech support is not provided for the clients.
📸 While it is not recommended, one can take screen captures of existing funnels for graphical inspiration.
00:09:00 In this video, the speaker discusses strategies for improving user engagement on email lists and shares a secret weapon for improving email deliverability. They recommend using a warm-up service to boost email reputation and provide technical analysis to clients to improve deliverability.
📧 To maintain user engagement on an email list, include a button in the first email sent after the lead magnet.
✉️ To effectively unsubscribe users from the email list, provide a trigger link that removes them from the workflow.
💼 To improve email deliverability, consider using an IP warm-up service that opens and clicks emails to establish a better reputation.
00:17:37 In this video, the speaker discusses strategies to improve email deliverability using active campaign and other CRM platforms. They recommend using a dedicated domain, adding DKIM, SPF, and DMARC records, and switching to a different CRM if necessary.
📚 Genesis Automations provides instructions and support to help improve deliverability and avoid being marked as spam.
💌 Adding DKIM, SPF, and DMARC records to your domain can increase email deliverability and prevent emails from going to spam.
💻 High Level offers a cost-effective alternative to Kajabi for hosting courses and building sales funnels.
00:26:15 Sep 8, 2023 - Genesis Automations Call: Tips for choosing a funnel builder for beginners and learning about email marketing and automations.
Google Sites is recommended as a free and basic funnel builder for beginners.
Convertkit is suggested for learning email marketing and automation.
Offer Cure is praised as a great course layout to follow for building courses.
00:34:52 Genesis Automations Call: Learn about the structure of the course, how to address potential client concerns, and the importance of testimonials and credibility in selling the course.
📚 The video discusses the structure and content of a course, including sections on testimonials and what's included.
💡 The importance of establishing credibility with potential customers is emphasized, and the idea of solving customer problems is highlighted.
💰 The concept of an offer stack and the value it provides is explained, along with the suggestion to include pricing at the bottom of the page.
00:43:31 The importance of the offer stack and perceived value in selling courses is discussed, along with the use of testimonials and a two-step order form. An affiliate program is also suggested to make money while learning.
💡 The perceived value and outcome of a course are important factors in selling it.
🔑 Creating a value stack to show everything that customers will get can help increase perceived value.
💰 Introducing an affiliate program can provide customers with an opportunity to make money while learning and increase engagement.
00:52:09 A discussion about the success of a recent sales campaign and the next steps in launching a new project. Technical challenges and the importance of automations are highlighted.
📢 The speaker mentions that a significant number of sales came from referrals from affiliates, highlighting the effectiveness of their affiliate program.
⏰ There is a limited-time offer with a discounted price for a product, but after 72 hours, the price increases, emphasizing the importance of making a purchase within the given time frame.
💻 The speaker discusses the design of a welcome page for customers who have made a purchase, providing a step-by-step guide on how to make the most of the course and affiliate program.
Want to deep dive into this video?
