π Marketing listings is important to generate business opportunities and maximize assets.
π‘ Buyers are a source of income, while listings are valuable assets.
π Taking advantage of marketing strategies can turn one listing into multiple opportunities.
Selling the idea of a listing rather than promoting a listing itself can generate more interest and appointments in a low inventory market.
Using a coming soon campaign with an exclusivity ends hook can create a sense of urgency and generate more conversations and appointments.
Finding inspiration outside of the real estate industry, such as streaming services, can provide unique marketing ideas.
π Using unique marketing strategies can turn a simple listing into a successful opportunity with potential buyers.
π° Promoting listings on Facebook without revealing the price or location can generate significant sales and engagement.
πΌ Spending more on advertising campaigns for listings can help to grow a real estate team and drive more conversations.
π₯ Facebook is still a powerful platform to reach a wide audience, with 40% of internet users logging in daily.
β° Spreading out the promotion of a listing over seven days can create more excitement and generate more offers for sellers.
π‘ Preparing sellers for the fast-paced real estate market and helping them make quick decisions is crucial.
π Extending the runway and giving time to breathe benefits all parties involved.
π₯ Showing rather than just telling when marketing listings.
π’ Market current listings to get more future listings.
π Instead of simply showcasing a sold property, it is more effective to tell the behind-the-scenes story and highlight the value of a professional realtor.
π₯ Create a story artifact on your website that can be used as a script for videos on social media platforms like Instagram, TikTok, and YouTube shorts.
π§ Utilize email marketing to distribute the content to your database and generate more listings.
π¬π Using out-of-the-box ideas and strategies like yellow letters in direct mail campaigns can generate significant success in real estate listings.
πΌπ‘ Reinvesting commission from sales into promoting the story of the listing through social media, email, and website can amplify results.
ππ Combining a direct mail campaign with a circle prospecting strategy, using a soft question approach, can lead to better conversations and potential leads.
π©π₯ Utilizing a professional Inside Sales Agent (ISA) team to handle phone calls and scale the business can be an effective option.
π Using the rent versus sell analysis as a call to action can engage sellers in a relevant conversation about their current situation.
π Being a landlord comes with challenges such as property maintenance and vacancy issues, which may ultimately lead sellers to choose to sell their property.
πΌ By making small changes and implementing a smart strategy, agents can thrive in the real estate market.