The Power of Japanese Mascots: From Entertainment to Marketing
Oversized cartoon animals gather in Japan for a grand assembly. Japanese mascots are used in entertainment, police force, and marketing campaigns, making a big impact on people.
00:00:00 Oversized cartoon animals gather in central Japan for a grand assembly. The mascot industry is worth $30 billion a year, surpassing book sales.
🐻 Oversized cartoon animals gather in central Japan for a grand assembly.
💰 The licensed character industry is worth 30 billion dollars a year, surpassing the Japanese spending on books.
📸 Kumamon, a bear from Kumamoto, is a popular mascot at the assembly.
00:01:04 Japanese mascots are not only for entertainment but also used in various industries including police force and marketing campaigns. They make a big impact on people and have an endearing way of marketing.
🎭 Cartoon characters and mascots are not just for entertainment but also used in various fields like the police force, shops, and PR campaigns.
📚 Japanese culture, including cartoon characters and manga, has a significant influence on people and is an effective marketing strategy.
👮♂️ The protagonist, Sue Injure, took a break from his duty as a protector in his hometown to attend this meeting.
Want to deep dive into this video?
