Advanced Strategies for Growing Your Freelance Business

Three participants discuss struggles in getting clients and advancing their freelance businesses. Strategies discussed include strategic outreach, networking, leveraging past clients, and attending live events.

00:00:00 In a hot seat session, three participants discuss their struggles in getting clients and advancing their freelance businesses. Topics include strategic outreach, balancing work and personal life, and overcoming anxiety in cold outreach.

πŸ‘₯ Three participants are selected for hot seats to receive feedback for their freelance businesses.

πŸ’Ό Liam is struggling to get clients despite trying different strategies.

πŸ“ Cindy wants to balance having clients with her full-time job and family commitments.

πŸ—’οΈ Marcus wants to transition from his corporate job to freelancing but is unsure where to start.

00:11:43 This video discusses the importance of honing your craft and developing a robust sales system and lead generation system as a freelancer. It also provides tips on finding clients through networking and leveraging past clients.

πŸ“Œ Focus on honing your craft and developing a robust sales system and lead generation system.

πŸ’Ό Consider leaving your corporate job to freelance full-time and supplement your income with outreach and a robust sales process.

🌟 Prioritize networking, referrals, and reaching out to businesses that already understand the value of your services.

00:23:26 In this video, Brian Speronello discusses different strategies to find clients without cold emailing or posting on social media. He suggests reaching out to current and past clients, unclosed leads, and asking for referrals. He also recommends attending live events, joining paid communities, and using job boards. Being part of the Genesis Freelance Revelation Advanced Call program can give an advantage in standing out to potential clients.

πŸ”‘ There are several paths to finding clients, starting with current and past clients, followed by unclosed leads, referrals, and online communities.

πŸ’Ό Networking at live events and joining paid virtual communities can accelerate your progress and give you access to high-quality clients.

πŸ“ Being part of the Genesis training program can give you an advantage in job applications, as it demonstrates your copywriting skills and the support you receive from experienced professionals.

00:35:09 The video discusses strategies for leveraging past work experience and contacts to find freelance copywriting clients ethically and legally.

πŸ”‘ Differentiating oneself as a freelance copywriter by highlighting the quality of work reviewed by top coaches and industry experts.

πŸ’Ό Utilizing professional credibility from current full-time job without revealing confidential work, to attract clients and offer experienced services at a fraction of the cost.

🌐 Exploring job boards and online communities, leveraging personal network, and reaching out to former colleagues to find potential clients.

00:46:53 In this Genesis Freelance Revelation Advanced Call, Brian Speronello discusses strategies for getting referrals and transitioning from content writing to direct response copywriting. He suggests reaching out to contacts in the financial publishing industry and showcasing successful campaigns as a way to attract clients.

πŸ“Œ Utilize the referral strategy to ask potential clients for referrals if they can't or won't hire you directly.

πŸ” Consider engaging with Instagram users in your niche to build connections and potentially gain clients.

πŸ‘₯ Focus on building trust with clients through content writing before transitioning to direct response copywriting.

00:58:34 In the video, the speaker discusses how to transition from a full-time job to freelance work while still providing value to the current employer. They also mention the importance of marketing oneself and the potential risks of pursuing different industries simultaneously.

πŸ“ Revealing freelance decision to current employer and offering to deliver the same value in less time and for a fraction of the compensation can turn employer into a major client.

πŸ“ˆ Utilizing successful promos and networking to build a thriving freelance business and attract financial clients.

πŸ‘₯ Highlighting the importance of competitors on the email list and using notable campaigns and success statistics to captivate potential clients.

01:10:16 In this Genesis Freelance Revelation Advanced Call, Brian Speronello advises on building a freelance business in copywriting. He recommends targeting financial publishers and companies with direct response sensibility. He also suggests attending industry events for networking opportunities.

πŸ”‘ When transitioning from a full-time job to freelancing, it is important to build up a strong portfolio before making the move to avoid conflicts of interest.

πŸ’Ό Working with financial publishers can be a lucrative option for copywriters, as there is a culture of high-paid copywriters in the finance industry.

πŸ“š Finding potential clients in the legal industry can be challenging, as they may not see the same financial benefits from thought pieces as they do from lead generation services.

🌐 Attending industry conferences and events can provide valuable networking opportunities for copywriters to connect with potential clients.

πŸ–₯️ When using online platforms like LinkedIn and Upwork, it is important to be selective in applying for jobs and consider upgrading to premium options to stand out.

Summary of a video "Aug 24, 2023 - Genesis Freelance Revelation Advanced Call - Hot Seats Special with Brian Speronello" by Copy Accelerator on YouTube.

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