๐ A trend forecaster is an important figure in the fashion industry.
๐ผ Paul Smith has successfully kept his classic brand relevant for over 45 years.
๐ญ Paul Smith's team at his fashion HQ in Covent Garden works passionately to drive the brand forward into the future.
๐ก The speaker discusses the impact of a shocking fashion trend they witnessed at a young age.
๐ The speaker highlights the variety of career opportunities within the fashion industry.
๐ The importance of embracing change and staying curious is emphasized for success in the fashion industry.
๐ผ Fashion buyers are highly desirable positions within the fashion industry, where they select and purchase items for customers.
๐๏ธ Buyers choose brands based on creating an environment that stimulates customers, often challenging brands to think differently.
๐ Having a background in visual merchandising or working with customers is beneficial for aspiring buyers.
๐ Fashion buying is about understanding customer preferences, even if they differ from your own.
๐ก Fashion is not just about shallow image, but about emotion, identity, and personal expression.
๐ Trend forecasting is a process of analyzing cultural influences worldwide to predict future fashion trends.
๐ Fashion trend forecasters analyze various sources, including catwalks, street fashion, retail trends, and global shops, to inform design decisions.
๐ Trend forecasters are drawn to new and different fashion styles, even if they initially find them uncomfortable or strange, as they often align with their feelings when the time comes.
๐ต Trend forecasters gather ideas from diverse influences such as music, subcultures, celebrities, films, and social media personalities.
๐ Trend forecasters play a crucial role in compiling and analyzing fashion trends from various sources, including social media platforms.
๐ฅ Peer-to-peer influence has become more important in fashion, with the opinions of everyday people carrying more weight than traditional designers.
๐ฒ Social media has made it difficult for fashion to remain underground, as trends spread quickly and reach a wider audience.
๐ The fashion industry is shifting towards a DIY culture, allowing individuals to create their own careers and express themselves through fashion and music.
๐ก This shift has opened up new opportunities for young designers and is seen as a change of guard in the industry.
๐ The rise of DIY culture may be viewed as a significant moment in the fashion industry's evolution.
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