Understanding Research Design: Methodologies, Methods, and Data Collection
Exploring research design methodologies and methods, including data collection and the importance of qualitative and quantitative approaches.
00:00:00 This video explains the difference between research design methodologies and methods. Research design is the structure for the research project, while methodology explores the assumptions behind the design and the type of information needed to answer questions.
🔑 Research design is the overarching structure for a research project.
🔍 Research methodology explains the assumptions made in the research design.
📊 Qualitative and quantitative methodologies are used in research.
00:01:02 The video discusses different research methods for collecting data, such as surveys, interviews, and observations. It also mentions the importance of using qualitative and quantitative approaches in research design.
🔍 The choice of research methodology depends on the research question and desired outcomes.
📊 Mixed methods can be effective in collecting both qualitative and quantitative data for comprehensive analysis.
📚 Qualitative approaches, such as case studies and ethnography, are useful for understanding individual experiences and perspectives.
00:02:05 Research design explores the strengths and limitations of qualitative and quantitative approaches in understanding social environments, posing questions, and analyzing data for general assumptions.
🔑 Qualitative approaches provide a rich understanding of a social environment and help build theories.
🌍 Quantitative approaches may not explain why things are the way they are, but they can provide generalizable findings.
💡 Qualitative data is useful for identifying themes, narratives, and ideas, while quantitative data is used to find patterns and outcomes.
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