Optimizing Google Ads budget without pausing campaigns
Why pausing Google Ads may harm your account and the correct way to pause campaigns. Importance of click-through ratio and budget in Google Ads. Strategies to adjust your budget without pausing.
00:00:00 Learn why pausing a Google Ads campaign by lowering the budget or bid is a wrong approach that can harm your account. Discover the correct way to pause campaigns.
š The common advice of lowering the budget or bid to keep the campaign running without spending money is incorrect and can be harmful.
š” Properly pausing a Google Ads campaign is essential for reducing advertising costs or during seasonal closures.
š Tricking the Google Ads algorithm by lowering the budget or bid does not yield desirable results.
00:01:39 Pausing Google Ads resets the algorithm and causes a learning phase when restarted. Rapidly decreasing the budget has the same effect. Maintaining a high click-through ratio is key.
Pausing a Google Ads campaign resets the algorithm and you lose data.
Rapidly changing the budget has the same effect as pausing the campaign.
Maintaining a high click-through ratio is crucial for a successful Google Ads campaign.
00:03:19 The importance of click-through ratio in Google Ads and why decreasing the budget may not be the best solution for improving relevance and conversions.
š Google rewards a high click-through ratio in ads because it signifies user relevance.
š° If ads have a low click-through ratio, it signals to Google that they are not relevant and can lead to budget decreases.
š” Lowering the budget to a very low amount can negatively impact the ad account's conversion optimization.
00:04:57 The importance of budget in Google Ads algorithm and how it affects campaign performance and targeting.
š” Rapidly decreasing your budget has the same effect as pausing your campaign.
š The budget allocated to your campaign greatly impacts its performance and targeting.
š Quickly increasing the daily budget of a successful campaign may not yield the same results.
00:06:35 Learn the correct way to adjust your budget in Google Ads without pausing your campaign. Use the strategy of priming to train the algorithm for budget changes.
š” Quickly reducing the budget to a point where there are no clicks and impressions is equivalent to pausing the campaign.
š Priming is a key feature of the Google Ads algorithm, which involves gradually training the algorithm to perform at the same level with a new budget.
ā ļø It is recommended to decrease the budget by no more than 20% at a time and monitor the results before making further decreases. Avoid fully pausing the account.
00:08:15 Learn how to reduce your Google Ads budget while maintaining similar performance by lowering it to the average cost per conversion. Join the Google Ads 10x community for more strategies.
š” Lowering the daily budget of a Google Ads account can be done by reducing it gradually until it reaches the average cost per conversion.
š After lowering the budget, the campaign can continue operating with similar click-through ratios, conversion rates, and cost per conversion rates.
š° During periods of cost reduction or holidays, lowering the budget can help save costs, and when rescaling, the budget can be gradually increased.
00:09:53 This video discusses the benefits of joining a private community for Google Ads users, including access to advanced trainings, live coaching sessions, and a supportive community.
Access to monthly advanced trainings, live Q&A sessions, and deeper level explanations not found on YouTube.
Live group coaching sessions and Q&A calls every month for personalized guidance.
Join a like-minded community to ask questions and receive support for improving Google Ads performance.
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