Freelance Strategies and Insights from Brian Speronello
Brian shares strategies for upselling existing clients and attracting new clients. The importance of warm connections and relevant samples is discussed. Valuable insights for freelancers.
00:00:04 In this Q&A session, Brian discusses upselling existing clients on additional services and increasing the average value of a client without raising rates. He also suggests a 'foot in the door' strategy for new clients.
📋 For existing clients, when looking to charge more, it is helpful to offer additional valuable services that complement their previous projects.
💰 A strategy called 'foot in the door' can be used with new clients to offer a lower rate for an initial project, with the agreement to charge the regular rate for future projects.
⚠️ When wanting to charge more for additional work with an existing client, it's important to communicate the increase in pricing and potential risks involved.
00:05:49 A business owner explains that their prices have increased due to high market demand, but offers a discounted rate for existing clients. They discuss the effectiveness of warm connections and the limited usefulness of sending cold samples.
📈 Business has taken off in the past few months, resulting in higher fees for services.
💸 Offering a discounted price to long-term clients as a gesture of appreciation.
📧 Building credibility through warm connections rather than relying solely on sending samples.
00:11:33 Q&A with Brian Speronello on freelance challenges and differentiating yourself in the industry.
📝 Using samples to pique interest and stand out in freelance work.
🔑 Finding unique opportunities to enter the market and be more effective.
❓ Providing relevant and focused proof of skills in job applications.
00:17:19 A critique of a copy for a sales copy project and a proposal for an email copywriting project.
📝 The transcription suggests deleting irrelevant information and focusing on promoting Genesis as a cutting-edge copywriting program using chat GPT and AI.
💼 For certain clients, it is important to prioritize fulfilling tasks and following instructions rather than focusing on revenue generation.
📧 When pitching email copywriting services, emphasize experience with course creators and provide relevant examples.
00:23:42 Aug 24, 2023 - Genesis Freelance Revelation Call - Q&A with Brian Speronello. The speaker discusses the importance of focusing on the bullseye approach and prioritizing networking and previous clients before job posts or outreach. They also discuss the decision of including health and beauty related samples in a copywriting portfolio. Overall, the call provides valuable insights for freelancers.
🔑 The importance of being specific and avoiding long descriptions.
💼 Focusing on the bullseye strategy for reaching out to networks and clients.
⏰ Using time efficiently by prioritizing the most effective tasks.
00:29:27 Aug 24, 2023 - Genesis Freelance Revelation Call - Q&A with Brian Speronello: Tips for presenting relevant samples to clients and tailoring applications to specific opportunities.
💡 It is better to use actual paid projects as samples rather than made up ones.
🔍 Make it easy for the client to find relevant samples by tailoring them to their specific needs.
📚 Provide data, context, and useful information to demonstrate the quality of the samples.
00:35:11 Genesis Freelance Revelation Call - Q&A with Brian Speronello. Tips on gaining real-world experience and promoting oneself as a copywriter. Importance of AI training and association with top mentors.
📊 Highlight the importance of real-world experience and results when applying for a high-level company.
💼 Suggest using past job experiences as custom samples to showcase specific skills for unrelated niches.
👥 Emphasize the value of mentioning recognized names and clients to enhance credibility.
🖥️ Discuss the advantage of being trained in AI and positioning oneself as a cutting-edge copywriter.
🔑 Outline the significance of being part of a paid program and learning from top industry experts.
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