A socially responsible business model for helping children in need and promoting sustainability

🔑 Using business force to be agents of change

❄️ Discovering the impact of cold on vulnerable children

🌡️ Addressing the needs of children in cold climates

The speaker was inspired by the TOMS business model, which involved donating a pair of shoes for every pair sold.

They decided to create a clothing brand that would donate a garment to a child in need for every item sold.

The speaker feels fortunate for the opportunities they've had in life and wanted to give back to those who haven't had the same advantages.

🌟 Creating opportunities for underprivileged children is a just and important goal.

💡 Starting a scalable business can generate employment and promote positive consumption habits.

❄️ Designing a functional and durable jacket for children in cold areas.

🧥 The goal is to provide warm jackets to children in need while respecting their cultural clothing.

💰 They secured a personal loan to fund the project and used part of the money to help 300 children in remote communities.

👨‍👩‍👧‍👦 The jackets were designed with a brand concept focused on spreading warmth and highlighting the importance of human connection.

📈 Initially, sales were made through word-of-mouth, but with the help of a partner and initial funding, they were able to expand.

✨ The speaker and their team faced challenges in designing and manufacturing their clothing collection.

🌍 A documentary brought awareness of the environmental impact of the textile industry.

💡 The team decided to prioritize social responsibility over profit by not compromising the well-being of children.

📝 In 2016, we obtained a certification as a purpose-driven company that aims to redefine the economy by balancing the needs of people, the planet, and profits.

🌱 We started including sustainable materials like organic cotton and recycled plastic in our products to benefit both the environment and people's health.

🧥 We made the decision to manufacture all our jackets in a prison, providing meaningful work opportunities for inmates and supporting vulnerable communities.

🌳 The speaker discusses a business model that helps communities plant native trees for sustainable and certified wood.

🌍 The speaker shares their achievements in opening educational opportunities, planting trees, recycling plastic bottles, and providing clean water.

💼 The speaker emphasizes the use of entrepreneurial force to create real change and promote responsible consumption.