Comparing Facebook attribution tools: Hyros, AnyTrack, and Wicked Reports.

📊 Using third-party attribution tools like Wicked Reports, AnyTrack, and Hyros can help optimize ad campaigns by providing accurate data on conversions and performance.

💡 Indirect messaging and being transparent in ad copy and landing pages can help ensure compliance with advertising policies and avoid potential issues with Facebook.

🚫 Avoid making direct claims or guarantees in ad copy, especially in the biz op space, to comply with advertising regulations.

🔍 Third-party attribution tools like AnyTrack, Wicked Reports, and Hyros work with UTMs to track ad performance.

🔄 After the iOS update, there has been an attribution issue with Facebook losing the ability to track conversions accurately.

⚖️ Attribution tools provide a singular source of truth and eliminate overlaps in reported conversions, though they may not be perfect.

🔑 Most third-party attribution platforms are connected to major advertising email platforms, but some have more integrations than others.

💡 Custom Ecom Tech stacks can cause tracking issues and may require different solutions.

📊 Wicked Reports has been problematic for tracking accuracy, necessitating the use of additional tracking methods.

Irwin was making incorrect decisions based on outdated reporting methods, resulting in declining sales.

Wicked Reports and Heroes provide more accurate attribution models for tracking cross-channel conversions.

Using last-click attribution alone can lead to skewed data and ineffective optimization strategies.

⭐ Wicked Reports and Hyros have similar reporting models with a focus on last click attribution.

🔍 Hyros provides in-platform overlays for ad-level decisions and real-time optimization.

📊 All three tools, Wicked Reports, AnyTrack, and Hyros, offer valuable reporting capabilities to improve ad performance and track the user journey.

💡 When using a third-party attribution tool, it's important to make decisions based on one source of truth.

🔍 Scaling winning ads without sufficient validation can lead to their quick decline.

📈 Having patience with creative testing and setting appropriate kill points is crucial for success.

📌 Focus on sticking to the winning ad formula and add variable isolation to improve testing process.

🎯 Use proven ad headlines and hooks to optimize ad campaigns.

🚀 Start by getting 10 conversions on winning ads in creative testing before scaling them.

💰 Duplicate successful ads at higher budgets to exit learning faster and scale more quickly.