Google Hotel Ads - Advertising your hotel or accommodation on Google

💼 This video explains how to advertise a hotel or accommodation on Google using Google Hotel Ads.

🏨 To set up a campaign, you need a Google Hotel Center account and to link it with your hotel's account.

📊 Once the accounts are linked, you can create a campaign and choose the hotel option to advertise effectively.

🏨 Hotel campaigns should have clear names and include the location and strategy.

💰 Three bid strategies are available: automatic commission, manual CPC, and percentage CPC.

📈 Tracking parameters should be added for external tracking tools, such as Google Analytics.

📊 Using manual CPC bidding initially to understand the impact of different bidding amounts.

💰 Considering the percentage commission in relation to the total room price when determining the profitability of advertising on different platforms.

🔍 Evaluating the performance of advertising campaigns on different platforms, such as Booking.com, by adjusting bidding amounts accordingly.

✨ Google Hotel Ads allow users to search for hotels in specific locations.

🌍 The ads have a wide reach across multiple countries.

📊 Users can customize their ads by setting rules and criteria.

🏨 Google Hotel Ads allows advertisers to create campaigns for hotels and customize settings such as cost-per-click and commissions.

📱💻 Advertisers can adjust bids based on device preference, targeting specific devices or excluding others, to optimize their campaigns.

📅 Advertisers can also make bid adjustments based on check-in dates, increasing bids on high-demand days and decreasing bids on low-demand days.

🏨 Google Hotel Ads allow hotels to target specific audiences and optimize their pricing strategy based on factors like length of stay and booking date.

📅 Hotels can offer personalized deals to users based on their search history and previous interactions with the hotel's website.

💼 Hotels can increase their profit margin by offering higher prices for shorter stays and optimizing additional revenue streams like minibar sales.

🏨 Google Hotel Ads allow users to create ads for apartments, hotels, and more.

📊 Segmenting the target audience and adding extensions are important for effective advertising.

✅ Consider running display and search campaigns in addition to Google Hotel Ads.