Mastering Site Architecture: The Power of Silos

🏢 Site structure is an important factor for a site's rankings, with the URL itself being a key ranking factor.

🧱 There are hard silos, where the site structure is built into the URL, and soft silos, which are built through internal linking.

🤝 It is crucial to avoid going too deep in site structure, as it can harm the site's rankings and crawlability.

🏗️ Site architecture plays a crucial role in website organization and navigation.

🔗 It is important to plan and optimize the URL structure to improve the user experience and search engine rankings.

📚 Before focusing on site structure, prioritize generating quality content and acquiring backlinks.

📌 Building a well-structured website without valuable content is ineffective for SEO.

🔍 Support content, which answers questions related to the topic, is crucial for engaging with the target audience.

🔗 Creating supporting content and optimizing site architecture with internal linking can drive organic traffic and links to the target page.

📚 Building a strong site architecture using silos is essential for success.

🔗 Utilizing existing pages with links and traffic can jumpstart the silo creation process.

💡 When repurposing pages, focus on ensuring the first link is directed to the target page and internal links are strategically placed within the silo.

💡 Using vs keywords, such as comparing two products, can be effective for generating revenue.

💼 It is important to strategically build a silo architecture on your website, focusing on target pages and supporting articles.

🔄 Start with multiple target pages to see what works, then invest resources into the successful ones.

🔑 Silos are used to structure a website in a logical way and improve navigation and link building.

💡 Start with a niche that you are less passionate about to gain experience and knowledge before pursuing your passion.

🔗 For existing sites, identify target pages and restructure them virtually using internal links to improve ranking and expand keyword base.

🔄 Pages that fall out of the silo structure can be left alone, unless there is cannibalization, in which case pruning may be necessary.

🏠 Linking from the homepage is important for new sites, and building links to the homepage can be beneficial.

🔑 Creating internal links to important pages on your website can boost their visibility and authority.

🏡 Utilizing a hub page on your website that leads to multiple related pages can improve the flow of direct linkage and enhance user experience.

🔍 Single variable testing in SEO involves isolating and analyzing specific factors that impact search engine rankings.