The Incredible Journey of Creating the Cheapest SWISS Tourbillon Watch

⌚️ The HORAGE brand created an affordable tourbillon watch.

💼 The founders of HORAGE decided to create their own watch after experiencing difficulties in the industry.

🏢 The story revolves around the creation of the HORAGE No. 1 tourbillon watch.

🔑 In 2008, Tzu yu Huang and her husband decided to stop providing watch parts to other brands and started manufacturing their own tourbillon movements.

💡 They took inspiration from Jacques David LeCoultre, who established his own watch brand to have more creative freedom.

⌛ They faced challenges in creating their own automatic winding movements called K1, but it was just the beginning of their ambitious journey.

🕐 Modularity of the watch movement allows for easy development and customization.

💰 K1 movement significantly reduces production cost without compromising quality.

🔧 HORAGE provides expertise and assistance to watchmakers in developing their own movements.

⌛ The successful testing of Tourbillon No.1 proves the effectiveness of HORAGE's commitment.

Despite facing unexpected challenges, HORAGE decided to produce their own tourbillon movement within seven months.

Florian Serex, the former head of ETA's development team, returned to collaborate on the project and the team managed to create a tourbillon movement even better than La Joux-Perret's.

The key factor behind their success was the research and development expertise accumulated from their previous project, K1.

💲 The HORAGE watch company has developed a low-cost Swiss tourbillon by modifying and improving the K2 movement.

🔧 The modifications include doubling the power reserve to 5 days, optimizing the balance wheel and hairspring, and using a silicon escapement mechanism.

⚙️ The watch features a compact design with a reduced thickness of the tourbillon frame, ball bearing design for improved shock resistance, and the use of titanium alloy for the frame.

⭐️ The Swiss tourbillon created by HORAGE is a remarkable achievement, as it was produced without the assistance of La Joux-Perret.

💪 HORAGE successfully completed the production of their first batch of tourbillon watches, which include 101 intricate components, in just one year.

💰 Remarkably, the price of the HORAGE tourbillon is significantly lower than that of a Rolex Submariner, making it a more affordable option for watch enthusiasts.

⌚ HORAGE aims to bring Swiss-made tourbillon watches at an affordable price.

💰 These watches are not only reasonably priced but also surprising in their affordability.

🔧 HORAGE shares their experience and technology with other watchmakers to make complicated Swiss-made movements accessible.