Maximizing Results with Google Ads Optimization

🚀 Performance Max is not effective for acquiring new customers when the goal is new customer acquisition.

💰 Moving customers off of Performance Max can significantly reduce costs and improve profitability.

📉 By switching to other campaign types, new customer acquisition costs can be reduced by 54%.

💰 Reduced ad spend by removing a significant amount from Shopping Network and Search Network during slow season.

🎯 Focused on new customer acquisition rather than counting new brand and repeat customers as return on ad spend (ROAS).

📉 Attempts to bid higher for new customers or exclude the brand did not significantly increase activity, leading to a 65% reduction in ad spend.

💵 Reducing spend on Google ads resulted in a lower cost per acquired new customer.

📉 During the cold season, the cost per acquisition decreased from $434 to $297.

📈 Despite spending less, the number of new customers only reduced by about 35%.

📊 Using in-app ads in a branded campaign resulted in more conversions and increased conversion value.

🔁 YouTube remarketing for warm traffic proved to be more efficient, with reduced costs per conversion.

💰 Performance Max had a higher cost per conversion compared to the standard shopping campaign due to unattributed sales.

📊 Moving customers off of Performance Max reduced overspending and improved cost per acquisition (CAC).

💸 By focusing on new customer acquisition, there was a decrease in CAC and more effective use of advertising budget.

📈 Comparing recent time periods, there was a significant reduction in campaign spending while maintaining or improving performance.

💰 The speaker achieved 132% more conversions while spending $155 less and earning $32,000 more in conversion value.

🔝 By optimizing negative keywords and improving product efficiency, the speaker saved $25,000 in the last 30 days and increased orders by 8%.

👍 Despite reducing ad spend, the speaker's returning customer rate remained stable and new customer acquisition cost improved.

🚀 Moving customers away from Performance Max for better performance.

💡 Importing offline conversion actions into Google ads for tracking.

💰 Achieving higher revenue by shifting to standard shopping.