Analyzing Competitors and Financial Summaries with StratSim Simulation v6

🎮 To access the simulation, go to interpretive.com and login with the provided user id and password.

📊 The simulation dashboard provides various metrics to monitor your progress.

🔍 Maximize the window for a larger view of the simulation dashboard.

📊 The simulation shows the results of period number eight, but you can also view results from prior years.

👨‍💼 The upper left corner is where you manage the simulation and access important information about your company.

🌐 You can also analyze the competition's offerings and the marketplace in separate sections.

📊 The financial summary provides high-level numbers on the competition's market shares, sales, and profitabilities.

🔍 Clicking on the blue links allows for detailed information on specific firms, including income statements, balance sheets, and cash flows.

🎯 The micro segments section provides insights into the customers purchasing the products.

🚗 The one e micro segment represents value-seeking customers buying economy class cars.

🚚 The one t micro segment represents value-seeking customers buying trucks.

💰 It is advised to spend $25,000 to obtain valuable information about potential customers.

📍 The position map shows the sales price of vehicles relative to their size.

💡 Many vehicles selling to the 1t customers are currently too small for their size preferences.

📊 Decisions can be made regarding advertising and brand awareness to drive sales.

📈 The StratSim simulation is iterative and incremental, with suggested approaches provided.

💰 Decisions in the simulation are not committed until the end of the round, except for buying information.

📊 The Decision Analysis section allows for reviewing and analyzing all entered department data.

📊 The pro forma projected results are based on the sales forecast.

💰 Changing the sales forecast impacts the pro forma results seen in the income statement and balance sheet.

📝 The bottom left part of the navigation menu is important during decision making.