The Journey of NineToFive Fitness: From Socks to Social Media Success

🏋️ NineToFive Fitness started when the creators, who had known each other since school, decided to start a gym apparel business together.

🤝 Their friendship grew stronger as they trained together every day and supported each other.

💡 They came up with the idea while one of them was on exchange in Malaysia, and they registered the business as soon as they returned home.

NineToFive Fitness initially struggled to make sales for eight months but gained momentum over time.

The first item they sold was socks, which sold out and led to the release of more merchandise.

The popularity of their TikTok content helped the business grow and gather traction.

📅 NineToFive Fitness started in August 2020 on TikTok, with workout clips and eventually gained 10k followers within a month.

🎥 Content creation became valuable and the founders realized it was a great avenue to promote their business.

🌟 One founder was more into content creation, while the other had less confidence initially.

💼 The founders of NineToFive Fitness initially focused on promoting their business through content on Instagram, but later became more confident in showcasing themselves.

😅 At the beginning, the founders were nervous about what others would say about them, but as they gained confidence, they stopped worrying about people's opinions.

📈 The founders initially cared a lot about the engagement their posts received, but eventually learned to detach themselves from the number of likes and views.

💡 NineToFive Fitness started as a result of the founders' passion and determination.

💪 They faced challenges and criticism but persevered to create a positive impact on others.

🎯 Building a niche market and thinking creatively is key to success in the fitness industry.

🎥 Having two people in the videos made it easier and more enjoyable to create content.

👥 Having a partner in the videos helped overcome nerves and handle hate comments.

🎬 Having a third person to film would enhance the content and provide another perspective.

🏋️‍♂️ Prime Train and the speaker have dealt with negativity online, particularly in the fitness community.

🤝 They support each other and have managed to overcome the challenges together.