Using ChatGPT for User and Market Research: Analyzing Competitors and Identifying Issues

💡 Chat GPT can be helpful for user and market research.

🔍 Identifying common issues in hotel booking apps, such as poor user interface, payment issues, and limited customer support.

🌍 Booking.com and Expedia are major competitors in the U.S. market.

🔍 ChatGPT can provide information on strengths and weaknesses of booking.com and Expedia to help make a SWOT analysis.

👍 Customers like transparent pricing and customer reviews/ratings.

👎 Booking.com has issues with cancellation policies and limited customer service.

📈 ChatGPT can help define key business metrics, such as retention rate, customer acquisition cost, lifetime value, and NPS.

🔑 Understanding the target audience is crucial for creating a user-centered design.

👥 User personas are archetypes of ideal users that help evaluate design decisions.

🌍 Identifying popular travel destinations in the U.S. provides insight into how users will use the product.

🔍 Using ChatGPT to identify the user journey and popular use cases for a hotel booking app.

📋 ChatGPT can provide a solid list of questions for user research interviews.

⚠️ ChatGPT cannot replace the need for thorough user research and validation.

🤖 ChatGPT is a useful tool for human user researchers as a digital assistant to speed up research activities.

✅ Product creators should validate the information provided by ChatGPT and work with real users to understand their needs and wants.