The Power of Social Organizations in the Digital Age
Exploring the significance of social organizations in the digital era, and how they use social media to build real influence and relationships.
00:00:00 This video explores the concept of a social organization and its significance in the social media era. It discusses how companies communicate with others and the potential impact on the future.
💡 A social organization is important in the current social era, which will have a significant impact on the future.
💭 The way a company currently communicates with others, such as prospects and existing customers, is crucial to consider.
00:01:06 Learn how social communication methods can close the distance between team members and those you want to influence in your company.
🗝️ Communication systems and strategies are essential for closing the distance between individuals and the people they want to influence.
💡 Methods like direct mail, company blogs, paid advertising, phone calls, and emails are used for effective communication.
🌐 Social media serves as a medium for connecting team members and others in the company.
00:02:11 Influence your network, build relationships and grow your organization. Evaluate your connections on social platforms and followers on business pages.
👥 The importance of building and maintaining relationships with targeted individuals for business success.
📈 Considering the number of connections on social media platforms and within an organization.
👩💼 Analyzing the number of followers on company's business pages for social media presence.
00:03:15 The importance of personal connections in organizations and the preference of algorithms for personal accounts over business accounts.
👥 The number of human connections within an organization is usually greater than the number of followers on its business page.
💼 Algorithms tend to prioritize personal accounts over business accounts, leading to a need for paid advertising.
📈 Nike sponsors athletes with large social media followings to increase their brand's reach.
00:04:20 A social organization uses social media to build real influence and relationships, reducing the distance between people and those they want to influence.
📢 Social organizations prioritize building real influence and relationships through individuals rather than relying solely on their brand.
💻 Having a social media strategy and methodology is essential for effective communication and reducing the distance between people and the target audience.
🌍 In the future, people will recognize the importance of social organizations and their impact on influencing others.
00:05:23 The video discusses the importance of social media in digital transformation and how organizations that do not embrace social media will be left behind.
💡 The digital transformation has three pillars, with social being the third pillar.
🚀 Organizations that embrace social will have a competitive advantage over their competitors.
🌐 Social organizations will dominate their industry in the future.
00:06:27 Learn how to overcome challenges with connecting and engaging with high-quality leads in your organization. Discover how we help companies become social dominating industry leaders.
📉 Sales are down, and it's becoming difficult to connect with people.
📊 Pipelines need to be improved with high-quality and engaged conversations.
🏭 The speaker offers case studies and assistance to transform organizations into social dominating companies in their industry.
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