A look into Volvo's chaotic car release process

Volvo's frustrating new car release process without clear timeframe causes customer attrition and consideration of other brands.

00:00:00 Volvo's new car release process for the 24th model year, with unexpected cost-cutting measures and increased prices, causing frustration among long-awaited customers.

🚙 The new Volvo model for 24 years is being released.

💰 There are unexpected cost-saving changes in the specifications.

⏰ The release of the new models will result in a long-awaited change in the vehicle's year of manufacture.

00:01:21 Volvo's new car release process has been monitored for the past 10 months. Updates on colors, option packages, and switch assignments have been made. However, official information for the 24th model year has not been released yet.

🚗 Volvo's new car releases have generated anticipation and attracted potential customers.

🛠️ Changes have been made to the vehicle customization options, including the addition of a new color and updates to the option packages.

📅 Official information about the 2024 models of Volvo cars has not been released yet, despite the usual timing of releasing information in May or July.

00:02:41 A video about Volvo's new car release process. No alarm, heavily staged. The CEO change brought changes to marketing and releasing new models. Waiting time in Korea is still over a year, leading to customer attrition despite increased market share and brand recognition.

🚗 The video discusses the recent release of Volvo's new models, the XC90 and XC30, under new leadership.

🎥 The promotional videos for Volvo's new models lack impact and fail to effectively showcase the advanced safety features.

🌎 Despite the increased market share and brand awareness, customers in South Korea still face long wait times for delivery.

00:03:59 The new Volvo release process is frustrating for prospective customers who are waiting for the single version of the 740 xc40. There is no mention of a release plan or a clear timeframe, causing customers to consider other brands.

🚗 The Volvo XC40 single version has been highly anticipated in the Korean market.

⏰ The release date of the single version has not been mentioned, causing frustration for potential customers.

🤔 The lack of information about the release plan has led some customers to consider other brands.

00:05:18 New Volvo car release process and the changes in management after the CEO transition.

🚘 The latest Volvo models, ex90 and ex30, have not received much attention or promotion compared to their competitors, leading to low expectations.

👥 There has been a significant turnover of key personnel within Volvo, including the potential CEO candidate and the department they led.

👀 The management strategy of Volvo seems focused on maintaining a steady growth graph, which may explain the lack of promotion for their latest models.

00:06:36 Volvo's new car release process may not have been perfect, but it is seen as a successful acquisition case with a non-interference condition from Chinese shareholder. Let's see what the future holds for their management.

🚗 Volvo's CEO, Eric Li, oversaw the company's restructuring process.

🏢 The acquisition of Volvo by a Chinese company was seen as a successful and exemplary business case.

👨‍💼 It is worth observing how the new management team will shape the future direction of Volvo.

00:08:10 Experience the exciting process of Volvo's new car release that will leave you breathless.

🚗 The video is about the release process of a new car model by Volvo.

💡 The car model aims to fulfill the dreams of extending driving time and improving sleep quality.

🌟 The new car model focuses on enhancing the comfort and experience of the passengers.

Summary of a video "69. 보고 있으면 속터지는 볼보의 신차출시과정" by 볼보복과장 on YouTube.

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