Proposing a Better Movie-Watching Experience

💡 The canvas de propuesta de valor is a simple tool for validating business ideas.

🎯 It helps understand the target market and the strategy to attract customers.

🔑 Identifying customer tasks, problems, and needs is essential.

📝 Users seek information to understand customer pain points before or after completing tasks or needs.

⏰ Netflix business model addresses customer frustrations with scheduled video store hours, late fees, and low movie quality.

💰 The final aspect of customer characterization is their desired or existing profits.

🎥 The value proposition includes a wide movie selection and departmental organization in the store.

🔑 Canvas Propuesta de valor is about identifying the specific tasks, pains, and gains of the customer and offering a product or service that addresses those needs.

🔍 The Canvas Propuesta de valor emphasizes the importance of being specific in describing how the product or service eliminates or reduces customer pains. For example, Netflix offers a subscription service with 24/7 availability, no fines, and high-quality video formats to alleviate customer frustrations.

💡 To create more customer happiness, the Canvas Propuesta de valor suggests focusing on the processes that customers already enjoy. Netflix achieves this by providing personalized recommendations based on user preferences and allowing the creation of custom profiles.

📝 Completing the Value Proposition Canvas is the first step in testing our proposal's effectiveness in attracting customers.

🔍 The next step is to test our proposal to ensure it achieves the desired results.

✅ If successful, we have achieved product-market fit.