Benjamin Franklin's Sales Closing Techniques

🔑 Using the Benjamin Franklin closing technique when a prospect says 'let me think about it' can help to uncover their true objections.

💡 Saying 'let me think about it' is usually an unreal objection, as the prospect may actually be interested but needs more time. Asking them what exactly they want to think about can lead to a real objection.

⏰ Offering a specific timeframe for the prospect to think about their decision can help to move the sales process forward.

🔑 Benjamin Franklin's approach to decision-making involved analyzing the pros and cons.

💡 The image on the $100 bill is of Benjamin Franklin.

💼 In sales, it is important to give prospects time to think and make informed decisions.

📋 Start by listing the benefits or pros of your product or service.

🔍 Then, allow the prospect to mention any concerns or cons they have.

📞 Finally, give the prospect a specific timeframe to think it over before making a decision.

💼 The speaker provides their business card and invites the listener to contact them for any inquiries.

🤔 The speaker offers a list of reasons for and against taking the opportunity, aiming to help the listener make an informed decision.

💰 The speaker emphasizes the affordability and modernity of the product, highlighting its practicality and convenience.

✅ The video discusses the importance of guarantees and warranties for customer satisfaction.

🔑 The speaker emphasizes the benefits and advantages of their portable product.

💰 The financing options offered by the company are highlighted as a practical solution for customers.

🌟 The company's excellent reputation is mentioned as a selling point for their products.

📝 Start by presenting the cons before the pros in order to listen to the client's objections.

🗣️ Listening to the client's objections and addressing them is crucial in the sales process.

💡 Authentic objections arise when the client wants to think about the purchase, and they should be addressed accordingly.

👉 Start by discussing the cons and then highlight the benefits to address objections effectively.

🔄 If you talk about the benefits first and then move to the cons, you may need to repeat the discussion.

📢 Emphasize how the benefits outweigh the objections to persuade the listener.